Top Brand Building Ideas | 6 Must-Read Tips For Building A Brand That Attracts Die-Hard Followers
Top Brand Building Ideas | What do Apple, Nike, The Home Depot, AT&T, Hulu, Coca-Cola and 1-800-Flowers share in common? Well, not much. Except that they’re all iconic brands universally recognized throughout the world. A brand is a consistent message of who you are. It’s your business’ identity, and should be the same whether it’s Facebook, Twitter, Google+, you website, or even your business card.
Maybe you are stuck in a business rut and you need to build your brand in a different way to help you stand out. Or maybe you want to save time, money and energy on marketing by attracting the right clients and keep the ones that already trust you and enjoy doing business with you. A memorable brand can emphasize what makes you different from all the competitors out there and can help boost client loyalty. But developing a lasting brand involves a lot more than simply redesigning your logo.
Stand Out! | Top Brand Building Ideas
Simply put, your brand is your promise to your existing and potential clients. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. If your brand is going to be strong, you have to be able to figure out what it is that makes what you do unique. What differentiates you from others in your niche or even area? Are you the innovative maverick in your industry? Or the experienced, reliable one? You can’t be both, and you can’t be all things to all people.
Get Your Name And Logo Right | Top Brand Building Ideas
This is essential to brand recognition and it’s vitally important to get it right the first time, because changing your name and logo can be costly down the road. Your logo and name should be easily recognizable and reflect the nature and tone of your brand as well as appeal to your target audience. Small businesses often assume they can’t afford to hire a graphic designer for logos and business cards, but sometimes you really can’t afford not to. A good logo builds trust and a strong logo will help to pull your brand together. Think about the logos of some of the world’s most popular brands. How do you feel when you see their logos?
Keep Your Visual Identity Professional And Consistent | Top Brand Building Ideas
From business cards and logo to email newsletters and brick-and-mortar signage, all of your printed communications and sales materials should look, feel and sound like they come from the same source. To ensure consistency, consider designing templates and defining your brand standards for all of the marketing materials, as well as using the same color scheme, logo placement, look and feel throughout.
Find Your Voice | Top Brand Building Ideas
What you say is important, but don’t forget the way you say it. Your company’s “voice” is the language and personality you and your employees will use to communicate your sales message and engage with your clients. Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company’s products or services that enables you to charge more for your brand than what identical, unbranded products command. Reuse key phrases that are your unique selling points, whether they’re used in your printed materials, on your website or on social media. Put your company slogan or tagline on everything — it’s your brand promise boiled down to a catchy, memorable phrase.
Create A Dialogue With Your Clients | Top Brand Building Ideas
Sure, you talk to clients when they come in, call or email. That’s a conversation. But conversations end. Dialogues, on the other hand, are ongoing. People can become your brand’s ambassadors – spreading your ideas and brand to their own networks. Spend time building relationships with such people, both online and off. Sounds difficult? Sure! Once you get going, however, it gets easier, more routine and more instinctive — as long as you know your market, trust your intuition, maintain consistency and be yourself.
Be True To Your Brand | Top Brand Building Ideas
Regardless of what makes your brand unique, your values need to include authenticity, which is reinforced by honesty. Know what your business does and doesn’t do well, and focus on working your strengths, instead. Your clients will never return to you, let alone refer you to someone else if you don’t deliver on your brand promise. Your brand has to talk the talk and walk the walk. Otherwise, you’ll present yourself inconsistently and confuse the marketplace.