Top Branding Advice | Is Small Business Branding Possible? You Betcha And Here’s How
Top Branding Advice | Branding is one of those big words that marketing experts and established business owners see as core of running a successful business. But what if you’re not an international corporation with an unlimited budget? In the world of small business, where every dollar counts and every mistake is felt deeply, instantly and often personally, does branding deserve a place at the strategy table?
Many business owners get caught up with the word “brand” and think it’s an epic term reserved for corporate conglomerates. The reality is that every business, and in this day of social media, even majority of individuals should build a brand in order to stand out from the crowd. In other words, branding is one of the most important elements of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. However, defining and implementing your business brand identity isn’t as complicated as it may appear. Here are our play-by-play tips that can help you nail your brand identity.
Provide Value For Your Target Audience | Top Branding Advice
Simply put, your brand is your promise to your potential clients. It tells them what they can expect from your products and services, and it differentiates you from your competitors. This shouldn’t be a news flash. Business relationships are built on helping your clients and partners to achieve their goals. Yet, so many companies stop focusing on building great products and services when they become successful. This is a mistake. Even a strong brand will suffer when it creates average or below average products or services. After all, your clients won’t return to you if you don’t deliver on your brand promise.
Have A Unique Voice | Top Branding Advice
Create a “voice” for your business that conveys the nature of your brand. Your company’s voice is the language and personality you and your employees use on a daily basis to deliver your branding message and reach your target audience. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Remember, successful brands speak with a unique voice.
Ensure Visual Consistency | Top Branding Advice
So you know that your business may to develop a brand, but what exactly does that mean? When coming up with a brand identity, you’ll want to establish defined guidelines that cover all of the brand elements (as well as any others that are relevant to your field). In order to ensure consistency throughout, design templates and create brand standards for your marketing materials. Use the same color scheme, logo placement, look and feel throughout.
Have A Professional Design Your Logo | Top Branding Advice
A good logo will go a long way. Unless you are able to design one on your own, which looks professional, you’ll want to consider hiring an expert. Here at MediaNovak, we know that logos are the chief visual component of a company’s overall brand identity. Your logo will be featured on stationery, websites, business cards and advertising. For that reason, a well-designed logo can add to your business success, while a substandard logo can imply amateurishness and turn off potential clients. In other words, a good logo builds trust and a strong logo will help to pull your brand together.
Roll Out Changes Deliberately And Carefully | Top Branding Advice
There’s nothing wrong with rebranding your business from time to time. That is, unless you approach it poorly. Bear in mind any changes you make to your established brand reduces the connection you’ve built with your clients. Every time you deviate from your stated brand guidelines, you dilute their power by some small amount. By doing so, you’re basically introducing a new brand image to your target audience, diminishing the strength of the association they’d have to a more unified branding campaign.
Create A Branded Social Media Presence | Top Branding Advice
Your brand lives in everyday interactions with your clients, the images you publish, the messages you post on your website, the content of your marketing materials, and in your posts in social media. The goal is to cast a large shadow and do it consistently. For example, a beginner might take a more serious tone on their website but a very lighthearted tone on their Facebook fan page. This will only confuse your potential customers. To build and maintain a strong brand, every aspect of your brand should be as good as your product or service and you must be consistent in presenting your brand.