Top Branding Strategies | How To Get Big-Brand Attention For Your Small Business
Top Branding Strategies | So you want to launch a business? Great! You’re not alone — over six million businesses are being launched every year, making it vitally important that your business stands out for all the right reasons. Branding is of crucial importance when starting your business – it is what you will be identified by and you are likely to carry this branding with you everywhere you go in business.
It’s one thing to have your logo designed and to print your first set of business cards. But consistently building your brand? That’s something completely different. You know branding is vital to your business, but where do you start? Your logo, your website? Branding your small business or startup can feel overwhelming. It’s not necessary to be a multibillion dollar corporation to come across as a professional, high-end looking business. Here are 6 branding tips for small business owners on a limited budget.
Number One Rule: Know Your Customers | Top Branding Strategies
To win your audience’s hearts and loyalty, start by learning who they are. Your small business can’t do everything; likewise, it probably can’t serve everyone. Your clients probably skew toward certain demographic or socioeconomic groups. They may share a common problem, interest or need. Your brand has to connect with these people – they should be your target audience. Make sure that you are creating something that will have a positive emotional connection with them.
Stand Out | Top Branding Strategies
Standing out means being different. If your brand is going to be strong, you have to be able to figure out what it is that makes what you do unique. What sets your business apart from others in your industry? What makes you different and original? Review the product or service your business offers, determine the position in the market it hold and research the emotive and rational needs and concerns of your potential clients. Your brand character should promote your business, connect with your client base and differentiate you in the market.
Maintain A Consistent Brand Identity | Top Branding Strategies
The term ‘brand identity’ refers to the visual elements; logo and associated assets. This might comprise a style of photography or a particular color scheme, but creating a set of definitive ‘brand guidelines’ will enable you to have a consistent approach to branding and messaging. Actively building your brand requires consistency. You have to repeatedly send the same messages, use the same visual elements and deliver the same positive outcomes for your clients.
Create A Logo | Top Branding Strategies
You have to have both verbal and visual brand representations for your businss. That means you need a logo and color scheme that complements your verbal message, and creates a cohesive presentation for your materials and website. As you think about your logo, keep your audience and services in mind, because you want your logo to convey the nature of your business. Small businesses often assume they can’t afford to hire a graphic designer for logos and business cards, but sometimes you can’t afford not to. A professionally designed logo builds trust and a strong logo will help to pull your brand together.
Find Your Voice | Top Branding Strategies
What you say is important, but don’t forget how you say it. Your company’s “voice” is the language and personality you and your employees will use to deliver your branding message and reach your clients. This voice should be used in all written communication and even in the visual imagery of all materials, online and off. From business cards and logo to email newsletters and brick-and-mortar signage, all of your messages and sales materials should look, feel and sound like they come from the same source.
Have Great Products And Services | Top Branding Strategies
Word of mouth is often a small business’ best lead generator, so having great products and services that people talk about is a vital element of your brand and why you are in business. Some business owners stop focusing on building great products and services when they become successful. This is a mistake. Even the most outgoing and charming small business owner is not going to succeed in bringing clients back, unless the product or service they provide delivers and exceeds expectations. Don’t lose sight of your offer – keep refining your products, testing new services, and making sure you always put product first, not the money it brings in.