Top Brochure Design Tips | Design To Impress: Design Tips To Keep Your Brochure Out Of The Trash Can
Top Brochure Design Tips | Marketing isn’t about using one medium. Yes, Internet marketing can help you reach your potential clients, and boost sales, but only if you use it with other marketing tools. A professionally designed and printed brochure can be a powerful lead-nurturing tool. A well-designed brochure will remind your potential clients of the services you offer and, most importantly, what sets you apart from the competition. Yes, you can put together a slick printed product. But do you know how to make a brochure that really grabs attention?
Printed brochures are a sure-fire way to promote your business, and reach new clients. They communicate key information about a new product or service, provide insight into your business, and give clients something tangible to see, feel and take with them. An effective brochure clearly and succinctly outlines what your business is about, and what it has to offer. A poorly constructed brochure will only confuse, frustrate and chase potential clients into the welcoming arms of your competition. When designing and printing your company’s brochure, consider these tips for a successful project.
Know Your Purpose Before You Start | Top Brochure Design Tips
A brochure that communicates effectively doesn’t happen by accident — it requires planning and preparation. So to start the design process, ask yourself, how do you want people to use the brochure? What do we want them to DO after they’re done reading it? You have to know the purpose first. Also, find all the needed information for the brochure, so that you can choose the appropriate design for it.
Limit Your Fonts | Top Brochure Design Tips
All text should be organized in brief, easy-to-read blocks in order to provide clarity to your reader. Keep it legible. What is the point of all this effort if your potential client can’t read it? Choose a legible font and make sure it’s at a legible size as well, usually no smaller than 10-point size. You don’t need many fonts when you’re thinking of how to design a brochure – just a heading, subheading and body copy font.
Motivate Your Reader To Look Inside | Top Brochure Design Tips
The first page your potential client will see is the front cover. Get it wrong, and you’ll lose the sale. The average reader takes less than 5 seconds to look at the cover of a brochure, and decide whether or not to read it. If your headline or graphics on the cover of your brochure are not interesting, only few people will bother even opening it. Add a flash that tells the reader there’s something inside that will interest them: an exclusive offer, a free report, special discount or advance notice of sales. Don’t be tempted to put only your company logo or product name on the front. It won’t work.
Get Your Copy Right | Top Brochure Design Tips
Once you’ve gotten the potential client to open the brochure, the next thing they’ll do is skim the headlines inside the brochure. Use these inside headlines to grab their attention, and move them through the copy. Great copy is often the most undervalued element in brochure design. A lot of people don’t understand that copy has to be considered as part of the overall design concept. Organize the information. Use bullet points, text boxes and infographics to organize the information into readable portions.
White Space | Top Brochure Design Tips
This may sound like an obvious advice, because it could be given for any kind of graphic design project, not only for brochure design. It is however crucial to remember to keep some well-balanced white space on your brochure for the sake of aesthetics and readability. Consumers and business people alike are pressed for time and have many ads vying for their attention. So they tend to skim quickly through copy, and white space is essential.
Tell Them What You Want Them To Do | Top Brochure Design Tips
After you interest the reader in what you sell, you have to take the next step: tell them what they need to do to acquire it. Don’t just assume they’ll look for your phone number and call or visit your website. Keep your words in the active voice, avoiding passive voice. Tell the reader to order now, call now or log on to the website. Make sure they know you want them to interact with you.