Top Business Branding Ideas | Dig Deeper: Seven Steps To Uncover Your Photography Brand
Top Business Branding Ideas | The industry of professional photography has grown exponentially in the last few years. This makes for more and more photographers going for the same pie, which is getting sliced thinner and thinner. There is a way to take a stand, by standing out and effectively promoting your excellent offer, product superiority, and the unique artistry you bring to your niche. Branding isn’t just for large corporations, after all. In fact, it’s just as crucial to brand your small business. While you might do it slightly different than the big guys, the results should still be the same.
Branding is often overlooked by most photographers, but even though you might believe your budget is better spent elsewhere, we’re here to tell you that branding is a critical part of distinguishing yourself from your competition and attracting (and maintaining) a loyal client base. To put is simply, developing your brand is now just as important as buying a professional camera. If you aren’t sure how to even begin branding your photography business, here are a few tips to help you get started.
Define Your Brand | Top Business Branding Ideas
The first thing you have to do is define your brand. Depending on the specific services you offer (commercial, landscape, stock, wedding, or portrait photography), you will have your own unique selling point. Take a moment to figure out what your specific selling points are: your specialty, how you’re different, what sets you apart from other photographers. What makes you different and original? What about your photography business makes it the one that a potential client should choose? These are the questions that your brand message should clearly convey. Learn the needs, habits and desires of your existing and potential clients. And don’t rely on what you think they think. Know what they think.
Have A Professional Website | Top Business Branding Ideas
It’s no longer enough to just have a website, you must have a website that portrays your unique style and appeals to your target audience. When setting up a website, make sure it conveys your brand image, has a fresh, up-to-date design, and uses images and language that reflect who you are and what you stand for. If someone recommends your service, you can almost guarantee that they will go online to look for you. If you’re known as a top-notch photographer, the last thing you want is a website designed 10 years ago.
Make It Cohesive. Make It Consistent. | Top Business Branding Ideas
Once you choose a design path make sure there is a thread or a few that keeps your brand cohesive and consistent across all all your materials. Print, online, advertising, promotion, and even sales materials. Design templates and define brand standards for your marketing materials. Use the same color scheme, logo placement, look and feel throughout. Why should you care about brand consistency? You should care because brand consistency leads to familiarity, and familiarity leads to trust.
Create A Voice For Your Business That Reflects Your Brand | Top Business Branding Ideas
What you say is important, but don’t ignore the way you say it. The voice of your photography business is the language and personality you will use to convey your branding message and reach your target audience. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Is your brand friendly? Be conversational. Is it ritzy? Be more formal.
Market Or Die! | Top Business Branding Ideas
Social media has changed the way businesses, both big and small, connect and engage with their existing and potential clients, opening up new opportunities to talk directly to and with them in real-time. According to statistics, potential clients need to be exposed to your brand at least seven times before they decide to make a purchase or hire you. For this reason, your website shouldn’t be your sole marketing tool. Build and maintain an appealing social media presence, and focus on relationship building.
Focus On Relationship Building | Top Business Branding Ideas
The money is in your relationships. People refer the businesses they can vouch for, those they know, like, trust and will go the extra mile. Remember that your community – your clients, followers, and fans – are a vital part of your brand. Your brand appeals to them, and they are a reflection of that brand. Build relationships that matter and surround yourself with people who you can learn and grow from. Ultimately, successful brands recognize that if they help their clients succeed, the clients will in turn help the brand succeed.
Follow Through | Top Business Branding Ideas
If you say you’re going to do something, make sure you do it. Brand loyalty comes from a consistent experience. Your clients won’t return to you, let alone refer you to someone else, if you don’t deliver on your brand promise. There’s nothing worse than having your expectations let down. Always meet your client’s expectations, and whenever possible, try to exceed them.