Top Business Brands | Six Ways To Guarantee Your Brand Stands Out From The Competition
Top Business Brands | A powerful brand conveys what your company does, how it does it, and at the same time, builds trust and credibility. Your brand lives in everyday interactions with your clients, the images you publish, the blog posts on your website, the content of your printed marketing materials, and in your posts on social networks. However, with so much competition out there, how exactly do you plan on branding your small business?
It doesn’t matter how innovative your small business service or product is, you have to make potential clients aware of it before you can turn it into a success. Marketing is the method that most small business owners use to get the word out about their offerings, which is a great opportunity for branding your business, so that potential clients have an idea of what to expect when doing business with you, understand what sets you apart from competitors, and can identify your company out of a crowd of others in the industry. Here are some tips to get you started.
Start Soundly By Forming A Brand | Top Business Brands
Start out by focusing on the image you’re putting out there. Your brand’s logo should be an area of great interest for you. As you’ll notice with most successful brands, their logos are simple, appealing, memorable, and almost always unique. A powerful brand is easily recognizable. Recognition starts with the name of your business, and a well-designed logo. As you think about your logo, keep your target audience, as well as your products in mind, because you want your logo to accurately represent your business. A good logo builds trust, and a strong logo will help to pull your brand together.
First Impressions Can Make Or Break Your Business | Top Business Brands
Chances are you can improve the first impression potential clients have when you give them your business card. Your card is your ambassador, and it should tell a great story about you. Many people overlook the value of having a professionally designed business card that accurately conveys their brand image, yet this small piece of paper can be a very potent part of a collateral package. Keep in mind that it’s fairly simple to spot an inexpensively created card. Cheaper isn’t always better, especially when it comes to first impressions.
Have Great Products And Services | Top Business Brands
Even the most outgoing and charming small business owner is never going to succeed in bringing clients back, unless the product or service they offer delivers, and exceeds expectations. Don’t lose sight of your product – keep improving it, testing new offers, and making sure you always put product first, not the money it brings in.
Do As You Say | Top Business Brands
It doesn’t matter what you tell people your brand is – your brand is the sum total of what you and your employees actually do on a daily basis. Put differently, your business’ brand isn’t a mission statement engraved on a plaque that hangs on your office wall. Although this is common sense, you’d be amazed how many business owners destroy relationships with their clients by failing to keep their promises. Remember that happy clients who feel good about your company are your best source of referrals.
Be Consistent | Top Business Brands
Many small businesses mistakenly change their messaging depending on their audience. For example, a company might take a more serious tone on their website, but a very lighthearted tone on their Facebook fan page. This can confuse your existing and potential clients. From business cards and logo, to your email newsletters and brick-and-mortar signage, all of your printed communications and sales materials should look, feel and sound like they come from the same source.
Improve Your Digital Footprint | Top Business Brands
Between LinkedIn, Twitter and Facebook, you have the potential to reach an entirely new client base and create new, affordable leads. A recent study which tracked 300,000 websites over four months suggested that social-media referrals now lead to 30 percent of websites’ overall traffic. The bigger online presence you have, the more your client base and potential business partners will notice. You have the ability to leave a great first impression, so don’t miss out on that chance.
Branding is a dynamic part of your marketing plan. It is an effective way to allow your business to stand apart from competitors, and discover how to best speak to your potential clients, and win their trust. Don’t sit on the marketing sideline. Create a remarkable marketing plan ASAP! Take your plan out of a PowerPoint, and get it into your Outlook calendar.