Top Business Card Design Advice | Everything You Need To Know About Designing Effective Business Cards
Top Business Card Design Advice | Your business card will often act as an introduction to your business, and therefore, will be the first point of contact your potential clients have with you and your company. They’re likely to see your business card long before they visit your website or read your brochure, your leaflet, or just about any other branded material. However, it will never be the marketing workhorse it should be unless it looks professional, is easy to read, and helps potential clients remember what you sell and why they should get it from you. Making all that happen on a piece of paper that is only 3.5 inches wide and 2 inches deep is a tall order. But it’s not impossible.
Your business card is one of the most important marketing tools you’ll ever create. A well-designed business card lends legitimacy to your business, and can make you stand out in a saturated market. If you’re considering designing your first business cards soon, or changing the design of those you already have, here are our top tips to keep you on the right track.
Enlist The Help Of A Professional Designer | Top Business Card Design Advice
Ideally, this person was also in charge of designing your other collateral items (letterhead, brochures, website, etc.), so they’ll easily carry your brand image through from those pieces to your card. At the end of the day, your business card is an essential part of your brand or business identity strategy, so it should always follow the same graphics standards. If you are using colors in your business card design, make sure they are the exact code of what is used throughout the rest of your branding material.
Who, What, Where, Why? | Top Business Card Design Advice
Certain details are vitally important, particularly your physical address, full name, company position or title, website, phone number, and email address. Including a fax number and website address are optional, but having a physical address on your business cards is not, because it lends you and your business credibility. Think carefully about which contact details you want to include – you have to strike a balance between providing enough points of contact without cluttering your card.
Make It Readable | Top Business Card Design Advice
If you’ve got a lot of information to display, you may be tempted to shrink the size of the text. Keep in mind, though, that small text can look readable on a computer screen, but turn into an illegible smudge when printed. As a general rule of thumb, don’t go smaller than 8pt. You also need to make sure the font color stands out against the background of the card as well. Light gray font on a white card makes it hard to distinguish letters and numbers.
Keep It Simple | Top Business Card Design Advice
Business cards are typically just 3.5″ x 2″, so you don’t have too much space to work with. Try not to make your logo too big, don’t make the font too small to be comfortably read, and never be afraid to use white space. Also, don’t use too many fonts or try to cram too much information in it. Make sure you use a pleasant layout and that your main message (your tagline or your unique selling proposition) doesn’t get lost.
Have Your Business Cards Printed On Good Stock | Top Business Card Design Advice
Even if you can print your business cards using an office printer, have your business cards professionally made by a printing company. Your business card will oftentimes be your first impression, so make sure it’s a good one. If your business card feels flimsy or looks like you printed it yourself on a cheap printer, it will leave people with impression that they are dealing with a business that will disappear as soon as the owner finds a real job.
Utilize The Back | Top Business Card Design Advice
Many business owners leave the back of their business cards blank, but it is a great opportunity to add useful information and doesn’t cost much if you print on the back in black and white ink. Consider using the back of your business cards to put a promotional coupon code or make it a coupon itself. If what you do isn’t immediately obvious from your business name, create a one-line tagline that will help potential clients remember what service you provide, and include the slogan on the back of your business card.