Top Business Card Design Tricks | Is Your Business Card Boring? 6 Secrets To Business Card Designs That Wow
Top Business Card Design Tricks | Within the first few seconds, your potential clients are building up a lasting opinion of you and your business. It sounds harsh, but it’s true that people still do judge a book by its cover, and you only get one opportunity to make a great first impression. And in the business world, that first impression is usually provided by the business card.
Your potential clients are likely to see your business card before they visit your website, read your brochure, your leaflet, or just about any other branded material you might happen to hand out. Savvy, well-connected business owners never leave office without a stack of effectively designed business cards in their wallet or purse, but what exactly makes a business card effective?
Include The Most Important Contact Information | Top Business Card Design Tricks
First and foremost, your card has to clearly show your contact details. That’s the number one priority. Even a badly designed card should enable potential clients to contact the owner. Make sure your name, job title and company name or logo are clearly displayed, as well as your phone number and email address. Think carefully about which contact details to include – you have to achieve a balance between providing enough points of contact, without overwhelming your potential clients.
Emphasize Your Logo | Top Business Card Design Tricks
While you need to have written content on one side of the card, think about saving the other for something more visual. Maybe you can use the space to showcase an image of your product, or something related to your business. Or, feature your business logo on the back of the card. By placing your logo on the whole side of the card you’ll be reinforcing your brand and building awareness. The more people see a logo, the faster they will recognize it (being designed well helps too).
Stick To 2-3 Colors | Top Business Card Design Tricks
This is a really straightforward and simple trick that you’ve probably heard hundreds of times, but still, a lot of people don’t stick to it. Bright colors – when used right – can make your card stand out, and look distinctive. This tactic is often used by design and creative startups trying to appear fresh, exciting and original. However, using too many colors will make your card look cluttered. Also, if you are using colors, make sure they are the exact code of what is used in the rest of your branded material and are appropriate for your industry. For example, using green on a lawn care business card would be far more appropriate than say red or orange.
Make It Readable | Top Business Card Design Tricks
If you’ve got a lot of information to include, you may be tempted to shrink the size of your text. Beware – small text can often look readable on a computer screen, but turn into an illegible smudge when actually printed. You wouldn’t want your clients to have to strain their eyes to read your website address or email, so make sure your text is at least 8 pt, and in a clear and readable font. Also, make sure the font color stands out against the background of the card as well. Light gray type on a white card makes it hard to distinguish letters and numbers.
Have Your Business Cards Printed On Good Card-Stock | Top Business Card Design Tricks
If the card feels flimsy or looks like you printed it yourself on your home printer, it will leave potential clients with impression that they are dealing with a business that will disappear as soon as the owner finds a real job. Have your business card professionally printed on good heavyweight business card stock. Thicker cards tend to feel more expensive – making your business seem more reliable. A business cards printed on paper thinner than 300gsm look and feel rather thin, which can make them feel tacky and cheap.
Don’t Fall Into The Technology Trap | Top Business Card Design Tricks
Another way of saving space is to create a QR code for your business card. They provide a neat way of including a lot of information, without making your business card look too busy. However, use this technology only if it is accessible by your target audience. As a web design company you can use QR codes in your card, but as a florist you might not need it.