Top Business Card Designs | Business Cards Are A Ritual That Will Last! Here’s How To Make Yours Unforgettable
Top Business Card Designs | Many people overlook the importance of having an effective business card that accurately conveys your brand image, yet this small piece of paper can be a vital part of your stationery package. It’s usually the first item clients get from you, so it’s your first chance to leave a strong, favorable impression on them. Within the first 10 seconds, your potential client is building up a lasting opinion about you. It sounds harsh but it’s a fact that people often do judge a book by its cover, and you only get one opportunity to leave a good first impression.
Although we’re working in paperless offices more and more, the humble business card is still the backbone of business industry. It’s always a smart idea to carry some self-promotional material in your pocket, whether you’re going to a conference where networking is your goal, or for instances when you bump into an old friend who is now a potential business partner. Having said that, your business card should also be created to leave a good impression. If you haven’t got a card you can hand out to potential clients or collaborators, you’re missing out on an important marketing opportunity. Follow the tips below to design distinctive, professional business cards that pack a punch!
Brand | Top Business Card Designs
A business card communicates your brand by introducing brand elements, such as logo, colors and fonts. It is vital that your business card is consistent with your other marketing materials. This helps to reinforce your brand, helping new clients remember you and your business better. Have a professional designer create your business logo. If your company offers products or services that can be represented with a symbol, the logo should symbolize that product or service in some way.
Who, What, Where, Why | Top Business Card Designs
It may sound obvious, but the first (and most important!) thing to think about when creating your business card is the information you want to include. Business cards are small, and because of that it’s crucial to include the most important information about your business, rather than trying to squeeze in every last detail into such a small space. Include contact information such as phone and fax numbers, email address and web address. Social network contact information for platforms such as LinkedIn, Twitter and Facebook can also be included. Remember to also include what you do or what defines your job scope. Include the organization you are currently attached to if you wish.
Make It Readable | Top Business Card Designs
Use font sizes that are big enough to be easily read without having to using a magnifying glass. Be sure the font color stands out against the background of the card, too. Light gray text on a white card makes it hard to distinguish letters and numbers. As a general rule of thumb, don’t go smaller than 8pt. Also, don’t forget about the font itself: keep it professional and simple – don’t be tempted to use Comic Sans, or a complicated calligraphic font which is impossible to read. Remember, your goal isn’t to design a work of art. It’s to create a business card that clearly conveys what you do, and how to contact you.
Use Good Quality Cards | Top Business Card Designs
No need for much elaboration on this, but you do need to remember your business card is a reflection on your business, so a cheap card or too heavy paper could be perceived in the wrong way by a potential client. Thicker cards do tend to feel more expensive – making your business appear more professional. Try thinking of your card as you would a handshake – nobody likes a limp handshake, so why would they like a limp business card?
QR Codes | Top Business Card Designs
QR codes are a powerful way to visually include web addresses, phone numbers, or vCards. They provide a simple way of including a lot of information on a business card, without making it look cluttered. It’s also an easy way to build a link between your printed and online content – by scanning the code, people can automatically be sent to your website. There are plenty of free QR code generators on the Web to help you with this.
And there you have it, tips to help you design your first business card. Having a strong, yet simple, and easy to read business card design will present you as someone who is professional, savvy and tasteful—someone that is enjoyable to do business with.