Top Business Logo Design Tips | The Ultimate Small Business Owner’s Guide To Creating A Powerful Logo
Top Business Logo Design Tips | Your logo is a visual representation of everything your business stands for. Think of McDonald’s golden arches or the Nike swoosh – these two iconic logos embody these companies incredibly well. When people think of a brand, the logo is usually the first thing that pops into mind. So then why is it so often considered an afterthought? Logo designers are in high demand, and for good reason — a logo is often a company’s first impression, one that can affect a potential client’s brand perception, purchase decisions and overall attitude toward a product.
Entrepreneurs love logos. And why not? A professionally designed business logo says to the world that you’ve arrived and are ready to do some serious business. However, creating a new logo can be a confusing process for business owners. There are many options to consider – colors, font selection, size, shape, images, etc. To help you get started, here’s everything you need to know in order to design a logo that really works for you!
Simplicity Works | Top Business Logo Design Tips
Your logo should work as well on a business card as on the side of a truck. A great logo is scalable, easy to print, memorable and unique. It can be incredibly tempting to make your logo complex and intricate in order to make it stand out. But unlike a piece of art, a logo has a specific job to do, and that job is to clearly and quickly communicate your brand’s message. This is why it’s important to come up with a balanced combination of simple and quirky — you want your logo to be interesting, but you don’t want someone to have to sit and stare, analyzing the logo.
Focus On Your Message | Top Business Logo Design Tips
Decide what you want to communicate about your business and your brand. Does it have a unique personality – is it serious or lighthearted? Do you want your logo to emphasize power, tradition, speed, flexibility, health, fun, or connectivity? Any of these attributes (as well as many others) can be the central message of an effective design.
Use Vectors | Top Business Logo Design Tips
In the digital age, where logos will appear on many devices and across various materials, you must design something that transcends paper. It must work and look appealing on different backgrounds, work for apps, icons, avatars and print, and it must be flexible in size. The trick to have a logo that works as well as a thumbnail as it does on a T-shirt is to use vector graphics. Using geometric primitives such as lines, points, curves and shapes preserves an images’ integrity and resolution when enlarged or shrunk.
Don’t Use Clip Art | Top Business Logo Design Tips
However tempting it may be, clip art can be copied too easily. Not only will original design leave a more lasting impression about your company, but it’ll set your business apart from others. The last thing you want from a busienss logo is to have it mistaken for that of a competitor. So when considering logo design, it’s important to keep it original. Look at what’s out there and find an opening for something new.
Watch Your Colors | Top Business Logo Design Tips
One thing you have to be careful of as you explore color options is cost. Your five-color logo may be stunning, but once it comes time to print it on stationery, the price won’t be so appealing. Your logo can appear on a variety of media: signage, advertising, stationery, delivery vehicles and packaging, to name just a few. Remember that some of those applications have limitations. You need to bear in mind that you will need your logo to work in gray-scale as well for those times you’ll print something in black and white. But another element that is often overlooked and must be considered is the single-color logo.
Know Your Target Audience | Top Business Logo Design Tips
Designing a logo sounds easy, doesn’t it? It can be. Just remember to keep your clients and the nature of your business in mind when you put it all together. A logo is an image, but it’s also a representation of your brand. The logo must reach a specific audience and when designing, you must keep this in mind. If you are targeting senior citizens, ensure that the logo speaks to this audience. Also, depending on where your logo is going to be used, ensure you understand the cultural significance of certain colors and icons.