Top Business Logo Ideas | Stand Out In A Crowd With Good Brand Identity! 6 Principles Of Kick-Ass Logo Design
Top Business Logo Ideas | We live in a society painted with brand logos. Even kids who can’t yet tie their own shoes recognize a lot of logos or are able to figure out what service or products a company provides just by looking at the logo. Your potential clients will develop an instant first impression about your business based on your logo, so it’s vitally important to get it right. After all, a good logo can build loyalty between your business and your clients, reinforce a brand identity, and provide the professional look of an established enterprise.
Creating a logo is simple, right? Not really! There’s more to creating a brand’s visual identity than just pasting a name in a random shape and calling it a day. The design process must aim to make the logo instantly recognizable, inspiring trust, admiration, loyalty and an implied superiority. Iconic business logos are creative, clean and classic. To make sure your business logo meets those three Cs, follow these simple tips.
Understand The Brand | Top Business Logo Ideas
Yes, a logo is often a simple graphic, but it’s also a representation of your brand. The logo must appeal to a specific audience and when creating it, you must keep your ideal clients in mind. Write down what you think about the brand; maybe even set up a mood board with imagery that reminds you of the brand’s ideology. How you position your logo should be appropriate for its intended audience. For example, a child-like font and color scheme would be appropriate for a logo for a children’s toy store, not so much for a law firm.
Less Is More | Top Business Logo Ideas
The eye is naturally drawn to simple imagery that is quickly understood at first glance. The chances of you having a bad logo grow every time you try to add some requirement to what you want it to achieve. Think about it – some of the most iconic logos have been the simplest. We’re talking about clean, bold lines without a lot of elements to distract the eye or detract from the impact of the message.
Pay Attention To The Color | Top Business Logo Ideas
One of the most important elements of logo design is the color scheme. This is not a superficial decision, as colors have meanings and can communicate ideas. Of course most designers will keep in mind that you will need your logo to work in gray scale for those times you’ll print something in black and white. But another aspect that is oftentimes overlooked and must be considered is the single-color version of your logo. Your five-color logo may be stunning, but once it comes time to print it on stationery, the price won’t be so appealing. Nor will it work in mediums that only allow one or two colors.
Be Unique And Clever | Top Business Logo Ideas
A logo is what helps distinguish a brand from its competitors, so it’s critical that the image stands out from the rest — something many brands struggle with. In many cases, imitation is the best form of flattery — however, with logo design, this is not the case. Why not use a design that you actually thought up yourself rather than ripping off what everyone else is doing? Not only will original art leave a more impressive statement about your business, but it’ll set your business apart from others.
Make It Versatile | Top Business Logo Ideas
Your brand identity has to appeal to your target clients online and offline, which means your logo design must be flexible and adaptable to every of these formats. You must ask yourself, will it look good on letterhead or a business card? What about when used as a Twitter avatar? In the digital age, where logos will appear on various devices and across different materials, you must design something that goes beyond paper. It must look great on different backgrounds, work for apps, icons, avatars and print, and it must be flexible in size.
Avoid Trendy Looks | Top Business Logo Ideas
Leave trends to the fashion industry. Trends come and go, and when you’re talking about changing a pair of jeans or buying a new dress, that’s fine, but where your brand identity is concerned, longevity is key. Come up with a logo that will stay current for 10 to 20 years, maybe even longer. That’s the mark of a good design. Don’t follow the pack. Stand out.