Top Business Stationery Advice | 6 Tips To Help You Conquer Your Business Stationery
Top Business Stationery Advice | Business stationery items, such as business cards and letterheads, are some of the most used marketing and business correspondence tools for many small businesses, both big and small. However, a lot of entrepreneurs give them little thought, running off to the closest office supplier where they get a choice of ten generic templates, a handful of colors and run-of-the mill fonts.
Your business stationery is a first-hand representation of your company to your potential clients, and as such, it should convey your overall brand message. From the letterhead and contact information to the quality of the paper, your colour scheme, and the layout, everything in your business stationery design matters if you’re trying to leave the best possible first impression. And you only get one opportunity! You do not want to send the wrong message to existing or potential clients by using stationery that is not up to the standards of your products or services. The right stationery can end up doing wonders for your business.
Hire A Professional Designer | Top Business Stationery Advice
Your business card and other stationery should be a reflection of your business – a window to the soul of your brand. So, if you need stationery, as most businesses do, make sure you have your stationery professionally designed to achieve it full potential. And if you need multiple business stationery – for example business cards, letterheads and some referral cards – make sure the look and feel matches throughout your materials. A suite of well-designed business stationery looks professional and can significantly improve the image of your business.
The Importance Of A Company Logo | Top Business Stationery Advice
It’s one thing to design an appealing line of stationery that’s both desirable and functional, but if few of the items make it clear who it is they came from, it’s quite the wasted investment. So whether it’s your brand’s slogan, your logo, or simply the color scheme that’s so uniquely ‘you’, make sure there’s no mistake about the brand behind every stationery item. Including your business logo on your business stationery is the best way for identifying your company among recipients. It provides them with instant brand recognition, thereby increasing your brand awareness.
Be Deliberate With The Contact Information You Include | Top Business Stationery Advice
As obvious as it sounds, make sure you always include contact information on your stationery items, and keep in mind that you will have to choose the most appropriate and important contact details for every stationery item. Including your company address, phone number, email address, fax number and any other methods of communication that you feel are important into the design of your stationery items will make it easy for clients to contact you.
Make It Readable | Top Business Stationery Advice
While most businesses will try and stand out from the crowd with custom stationery items, make sure that you do not choose unreadable or complicated fonts. Your potential clients will be looking for text that is easy on the eye, that can convey information clearly and efficiently. Text should be printed in an easy-to-read format, aligned left to right. Using no more than two different fonts keeps the style consistent and the text readable.
Choose Quality Stock | Top Business Stationery Advice
Using quality paper stock for your business stationery can help boost credibility of your business. People notice small details such as paper stock and special finishes (e.g. embossing), which can be enough to improve the perception of your business in the mind of a potential client. If you hand out a flimsy and poorly designed piece of custom business stationery – let’s say a business card – your potential clients are likely to compare the quality of your business card to the quality of your services. Bad move.
Printing | Top Business Stationery Advice
Yes, you can print many stationery items (like business cards, brochures, letterheads) from the comfort of your own home or office. However, depending on the equipment you have and the amount of stationery you need to print, you may well be better off getting in touch with a local or online printing business to help you out. If you are after something a little different, talk to your designer or printer. Features such as spot color, spot metallic, embossing and rounded corners will be more expensive but worthwhile for some businesses trying to stand out.