Top Business Stationery Design | No More Guesswork: 5 Stationery Design Tips Proven to Get Results
Top Business Stationery Design | A logo is only the face of a company – branding and stationery are how a business dresses, looks, and acts to existing and potential clients, as well as other companies. Your stationery conveys the essence of your company’s purpose and style. It’s your brand and identity, and it lets your potential clients know just how professional your business is. This is why it’s crucial to invest in well-designed stationery that will effectively leave a winning first impression on your clients and partners.
When was the last time you updated your stationery designs? You might think that business stationery such as letterheads, business cards and compliment slips are hardly important for the success of your business, but by investing in their design, you’ll be able to boost brand awareness, and impress clients in future. Just like business cards, other business stationery items are no longer used just to provide basic information about you and your business. Today, more and more companies are using creatively designed business stationery to convey the image and personality of their businesses to leave a long lasting impression. Here are some of the most vital things to keep in mind when designing company stationery.
Don’t Skimp | Top Business Stationery Design
Make sure your business stationery looks professional, that there are no spelling errors, it’s up to date, and properly printed on good quality paper. However good your inkjet printer, home-made stationery items look just like that, and rarely fit the bill. Choose your stock carefully, because it says as much about you and your company as the words you choose for your stationery. You can choose a vivid, eye-catching color, a subtle textured stock, or stock with high recycled content, among others. Each type of paper makes a statement about your company, so make sure you choose the appropriate one.
Keep It Readable | Top Business Stationery Design
All your stationery items will showcase the name of your company, which means the choice of font size, color, and style are vital. Stay away from those fancy fonts! You want the name to stand out, not the font. Whilst most businesses will try and stand out from the crowd with their custom printing designs, make sure that you do not use unreadable or complicated fonts. Clients will be looking for text that is easy on the eye, that can communicate information clearly and efficiently.
Choose The Right Information | Top Business Stationery Design
Effective business stationery must include your contact information. Including your company address, phone number, email address, fax number, and any other methods of communication that you feel are important into the design of your stationery will make it easy for clients to reach you. It’s a digital world and most people will try to find your products or services online, so ALWAYS include your URL address on your stationery! Of all your contact details, this could possibly be the most vital!
It’s not always necessary to include the same details on every piece of stationery. You will have to consider business cards, letterhead, envelopes, and every other stationery item separately, as some of the items may not be big enough to fit all contact details on.
Use Appropriate Colors | Top Business Stationery Design
Color is always a good tool with stationery and other marketing materials – it grabs attention, and makes the read all that more interesting. Matching the colors in your logo to those on your stationery is a good idea for branding purposes. Think carefully about your branding colors, and how you incorporate them into the individual stationery designs. Also, keep in mind the cost difference between pantone, spot color and CMYK as this may just change your mind! Color should be used to emphasize the name of the company, and not placed here and there to fill up space. Blank white space is important too!
Don’t Forget Your Logo | Top Business Stationery Design
Invest in having your logo design professionally designed. You can use it over and over again on everything from brochures and your web site to presentations and adverts. If the company stationery does not include the brand logo, how will customers, leads or visitors, know that they are interacting or communicating with the same organisation? Logo design is one of the more difficult tasks when designing a business identity. The logo has to be simple, effective and versatile as it will be implemented into various methods of printing and will need to be scalable to suit items as big as billboard banners and small for items like pens and business cards.