Top Business Stationery Designs | Design In A Pinch: How To Make Great Business Stationery
Top Business Stationery Designs | Just like business cards, business stationery is no longer used just to provide essential information about you, or your business. When you choose stationery for your company, it is vital that you do not take that decision lightly. The paper that you use for official memos and letters to clients is going to represent your company, so it is crucial that you choose something that is professional, and high-quality. Sometimes your stationery items will be the first interaction a client has with your company, while other times it will be used to reinforce the brand identity of your small business. It’s critical to get the details right, but to also create something that’s tactile, eye-catching, and memorable.
The stationery that you choose for your company will help clients and business partners form an impression of your company. The fact is, in a digital business environment every business has to be able to have a brand identity that stands out not only through a logo, web-design or marketing material, but consistently through all the different mediums from logo to website design and stationery, to traditional printed marketing materials. Beautiful stationery can make all the difference to the success of your branding. Here’s a few important tips to get you on the right track.
Keep It Simple | Top Business Stationery Designs
One of the most crucial principles behind designing effective business stationery is to keep the design as simple as possible. Keep in mind that it is a delivery mechanism – it’s not the content itself, rather the supporting structure that delivers that content. Choosing a design that includes lots of elements of clean white space will help your message stand out. A design that is too cluttered will distract clients from noticing the vital things on the stationery, such as your contact information, and logo.
Choose The Right Details | Top Business Stationery Designs
Effective business stationery must include your contact information. Listing your company address, phone number, email address, fax number, and any other ways of contacting you that you feel are needed into the design of your stationery will make it easy for clients to reach you. However, keep in mind that it’s not always necessary to include every last detail in your business stationery. You will have to choose the most appropriate, and essential contact details for every stationery item, because some of the items may not be big enough to fit them all on.
Represent The Brand | Top Business Stationery Designs
Make sure that you carefully represent your brand image when designing your stationery. This isn’t just about the logo, but the choice of color schemes, fonts, imagery, and so much more. The logo has to be simple, memorable, and versatile as it will be implemented into various methods of printing, and will have to be scalable to fit items as big as billboard banners, and small for items like pens and business cards. Color is always a powerful tool with stationery and other marketing materials – it grabs the attention and makes the read all that bit more interesting! Think carefully about your branding colors, and how you incorporate them into the individual stationery designs.
Paper Quality | Top Business Stationery Designs
Nothing will make or break your business stationery like the quality of the paper that you use. Because you want the paper to have a tone of formality and professionalism, you should go with a thick, glossy option. This is incredibly crucial in order to make sure that your business stationery is top quality. If you present your clients with a sloppy marketing product then they are going to expect sloppy workmanship. Make sure you provide the best first impression possible for your clients, and business partners. Depending on the equipment you have and the amount of printing you need to do, you may well be better off getting in touch with a local or online printing company to help you out.
Fonts | Top Business Stationery Designs
Whilst most businesses will try and stand out from the crowd with their custom printing designs, make sure that you do not opt for unreadable or complicated fonts. Your potential clients will be looking for text that is easy on the eye, that can communicate information clearly and efficiently. Your font should express professionalism. Age, attention span and demographics all play a role in choosing the proper font. Keep in mind that different fonts attract different audiences.