Top Business Stationery Tips | The Makings Of A Great Design: 7 Things To Keep In Mind When Designing Business Stationery
Top Business Stationery Tips | Just like business cards, business stationery is no longer used just to provide basic information about you, and your business. Today, more and more business owners are using unique, creative business stationery to communicate the message, and personality of their companies in order to make a long lasting impression. Keep in mind that building a brand cannot be done by one channel, or marketing activity, every point of contact with potential clients has to be considered to help you reach, motivate, convert, and grow your relationship with clients, suppliers, and business partners.
Even the owners of the smallest companies have realized that branding is vitally important to a company’s success, and conveying a consistent brand image can make the difference between success, and failure. Although a company’s headed notepaper, business cards, and other stationery items can be a relatively small part of the overall brand, it is crucial to get it right, as it is often the first impression the client will get of your business.
Color Scheme | Top Business Stationery Tips
Over the last several years, printing in full color has become much less expensive. Since the vast majority of stationery items are printed in black ink on white paper, adding color is a very powerful way to make your stationery stand out. Color attracts attention, and makes the read all that bit more interesting! Remember, matching the colors of your logo to those on your stationery is a good idea for branding purposes.
Company Logo | Top Business Stationery Tips
The company logo must be deliberately used almost everywhere, because it is the symbol of your identity, and the face of your brand. Use it on your business cards, letterheads, company reports, invoices, and pretty much anywhere you deem fit. The choice of colors is also very important, and should be guided by the products, or services a business offers. However, too much color is not a good idea, as it may overshadow the company name, and push its message into the background.
Fonts | Top Business Stationery Tips
Font is another key element of the design. It is best to stick to a maximum of two fonts, making sure they are not too ornate as this will make them difficult to read. Whilst most businesses will try and stand out from the crowd with their custom printing designs, make sure that you do not choose unreadable or complicated fonts. Clients will be looking for text that is easy on the eye, that can communicate information clearly, and efficiently.
Contact Information | Top Business Stationery Tips
As obvious as it sounds, make sure you always include contact information on your custom printing items. The basics which you will want to include are address, contact telephone numbers, email and website, along with official details such as the company’s registered number and the VAT number, if applicable. There are numerous different options for placing these elements on the paper, but they are best kept to the top or the bottom of the sheet of paper.
Clean Space | Top Business Stationery Tips
Never be afraid of white space! Choosing a design that offers elements of clean white space will help your message stand out. A design that is too cluttered will distract clients from noticing the important things on the stationery, such as your contact information, and logo. White space can help break down areas of your stationery, allow you to form sections, and prioritize the area of importance.
Paper | Top Business Stationery Tips
When the time comes to print your business stationery, your budget will probably affect the choice of paper, however, keep in mind there are options for every budget. Choosing high-quality paper for your business stationery can make it appear more professional. A client will notice the difference between standard photocopier paper and thick, glossy, high-quality paper. Quality says everything about a business. If you produce a flimsy and poorly designed piece of custom printing stationery – let’s say a brochure – your potential clients are likely to compare the quality of your brochure to the quality of your services. Bad move.
Proof Read | Top Business Stationery Tips
Another obvious one perhaps, but ALWAYS proof read your designs before sending them off to print. Just one mistake can have significant consequences and portray you as incompetent in the simplest way. If there is a typing error anywhere on your stationery design, you really don’t want it in your phone number or address. Triple check the contact details and then triple check them again.