Top Business Tips | Start Small And Have A Big Impact With Your Business: 6 Tips For Engaging Your Audience
Top Business Tips | You hear it all the time: ‘Engage your clients!’ Sounds like pretty great advice, right? But how, exactly, do you do that? For small business owners trying to engage their audiences via social networks, and get the most bang for their buck, figuring out where to start — and more importantly, how to use the huge potential of an engaged online audience — can be a complicated task.
In order to stay on top of your clients’ minds in today’s overcrowded market you have to keep them interested by engaging them in valuable two-way conversations on your Facebook business page, and other social platforms. Without the interest and attention of your target market, you cannot achieve your goals. Communication is vital to a successful business, and that goes for social media marketing as well. After all, engagement can boost your brand, and is a critical step towards closing a sale. These tips will help you get started. Your business skills will take you the rest of the way.
Pick Your Platform(s) Wisely | Top Business Tips
First step of building any social media marketing strategy is to know your target market. You should have a clear-cut idea of to whom you are presenting yourself, who your ideal clients are, and which networks they’re using. Not every business requires a presence on every social platform. Some businesses will flourish on visually rich websites such as Pinterest, Instagram and YouTube, while others may have more success with Twitter’s 140-character format (though it’s essential to remember that imagery generally performs better than text-only posts, regardless of the platform on which they’re posted).
Social Is Not A Hard Sell | Top Business Tips
We’ve said it before and we’ll say it again: Social channels are not the place to force your brand messaging on unsuspecting fans. You can friend or follow your target clients on social networks, so don’t sit around waiting for them to come to you first — take the initiative and connect with them. Find content that will appeal to your followers and fans. The more your potential client can relate to what you post, the more likely they will be to share or reply, and boost the engagement.
Sweepstakes And Giveaways | Top Business Tips
One of the simplest ways to grow your social following is to offer your clients incentives to “like,” follow, or connect with your business. Hosting a giveaway, or contest can generate valuable buzz about your company, improve brand affinity, and entice potential customers — who might otherwise have never heard of your business — to check out your website. Be careful not to over use this tactic, though. Nothing says spam like posting and re-posting about a contest on your Facebook or Twitter Feed. This will be a quick way for people to unfollow you, remove you from their feeds, or opt out of email.
Consider The Role Of Mobile | Top Business Tips
Make sure the content you post is easy to digest, and respond to via mobile devices. Mobile is quickly becoming a mainstream way for consumers to view and engage with other people, and their favorite brands. However, many businesses are not making sure their content is adjusted for mobile. Shoppers can compare prices, read reviews, and get real-time opinions from their friends through social media channels all while on their smartphones. Smart marketers will take this into account when creating content, and finding ways to engage potential clients.
Don’t Forget To Ask | Top Business Tips
Post some clever questions. These types of posts will certainly spark a discussion that could provide valuable insight on your target audience. Ask your audience what they want from you. Try sending out a survey, or answering their questions — the more you give them what they want, the more likely they will engage with you. Show that you are listening by responding to each and every comment on your social profiles.
Be Easy To Find And Follow | Top Business Tips
Social media directly affects your company’s search engine optimization efforts, and search engines influence your social media presence. Make sure your Twitter, Facebook, and other social profile icons are visible on all of your digital communications, and every web page. Not in a so-large-that’s-all-you-see way, but big enough to catch the eye while scrolling down the page. This will make it easier for those coming to read your stuff to like and follow you. Don’t make them track you down – make is simple for them to connect with you.