Top Digital Marketing Tips | How To Put Social Media Marketing To Work For You: Tips For Small Business Owners Strapped For Time And Money
Top Digital Marketing Tips | Social media has grown in the past few years and it keeps on growing with very little signs of slowing down. You’ve heard that social media marketing can lead to more loyal clients, boost brand memorability, bring in more repeat business, more… well, everything. But social media marketing success isn’t instant or automatic. Don’t have many bucks to spend on marketing your business? No worries – there are plenty of marketing tactics you can use without draining your budget.
Social media marketing enables small business owners to do what they do best – engage with clients and build strong personal connections – on a much larger scale than ever before. After a little bit of homework and establishing your presence, you could easily have a powerful social media marketing program that takes less than an hour a day to maintain. Like any other marketing tactic, the trick is to find new and clever ways to make social marketing work for your small business. Here are six ideas to help you get started!
Determine Your Goals | Top Digital Marketing Tips
Start with defining your goals and mapping out a plan of action to achieve these goals. This is vitally important because your goals will largely drive the type of content you share, the types of behavior you want to motivate, and the places where you choose to build a presence. First, ask yourself these essential questions: Whose attention am I trying to attract with social media? What do I want them to do? Why am I investing time (and therefore money) in social media marketing? Along with clearly defining goals, make sure you know how you will measure your progress. Google Analytics, for example, can help you understand web traffic and visitor behavior.
Pick The Right Channels | Top Digital Marketing Tips
There are a lot of social media networks out there and you don’t have to be on all of them. Pick the right channels that fit what you need to get out of social media. Instead of spreading yourself too thin trying to build a presence on too many social media networks, choose three or four that are really relevant to your brand. The Big 5 networks are Twitter, Facebook, Pinterest, LinkedIn, and Google Plus. We call them “the big 5” because they’re the most important networks that include pretty much all social media users.
Choose A Consistent Handle | Top Digital Marketing Tips
Every social network requires a “handle” or a username. Make yours consistent, and make sure it’s available to claim on all the social networks you want to use to engage with your clients. Start with finding a username that matches your company’s domain name, resonates with your business goals, appeals to your target audience, is simple to spell, and easy to memorize. Whatever handle you choose for Facebook should be used on Twitter and Instagram and Pinterest and any other network you sign up for as well.
Share Great Content | Top Digital Marketing Tips
Social media is all about being social, and that begins with sharing stuff. Aside from the time it takes to keep up with social media, people always say the hardest thing is finding the right content to stay on the radar of your followers. If you post only product and sales messages, you’ll eventually lose your followers since there is no other added value in your posts. Share tips and tricks, peeks behind the scenes, ways your product or business is helpful in the real world, and showcase client stories, and how you helped them succeed, not just your sales messages. Research shows that images perform better than videos, links and text alone, so make sure to use them. The best pictures are self-explanatory, like infographics and charts. Just posting a stock image won’t do you any favors.
Don’t Disappear | Top Digital Marketing Tips
Don’t try to rely on your memory; instead, set up a social media posting calendar outlining what you have to post and when. Regularity is crucial, because your followers will forget you if you disappear for days or weeks without updating your profiles. The more present you are on social media the more success you will see from it. You should set aside a few hours a month to plan out and schedule content, then set aside at least ten minutes each and every day to check in on your social media accounts.
Recycle Your Content | Top Digital Marketing Tips
Just as you can re-purpose existing data studies, you can rehash your old content into new creations as well! Don’t stop with just one share per blog post. Share your content again and again to get maximum exposure and as much coverage as possible. Turn a webinar into a video tutorial. Transform a collection of blog posts into an eBook.