Top Email Marketing Tips | Ridiculously Effective Marketing Tips For Writing Emails That Get Opened, Read, And Clicked
Top Email Marketing Tips | Email marketing campaigns are critical elements of any good marketing strategy. The average office employee receives about 80 emails per day, and it’s expected there will be more than 4.9 billion email accounts by 2017. With that kind of volume it’s obvious that email is a communication and marketing tool with an incredible potential. Emails communicate and build relationships with potential clients, gather important data, and help boost marketing reach. Yet, as important as these campaigns are for entrepreneurs, many miss the mark and continue to fall short on the campaign’s return.
Email marketing is a great way to reach your clients without spending a lot of money. Despite what you may hear, email marketing is a complex process with many moving parts. But that doesn’t mean that you can’t have an effective email marketing program or campaign while keeping things relatively simple. To devise, execute, and maintain an effective email marketing campaign, you must pay close attention to your target audience, as well as your message, and avoid the common trap of simply blasting out self-promotional messages that only lead to recipients deleting, rather than opening your email.
Build An Acquisition Strategy | Top Email Marketing Tips
If you’ve prioritized audience growth, start by analyzing the places where your potential clients are already engaging with your brand. Then, figure out a way to improve those experiences and drive interactive engagement with new tools and techniques. For example, consider posting a signup form on your homepage, blog, Facebook page, and wherever else your followers and fans are already active. You might want to collect names and birthdays (for a special discount or gift) or invite readers to join groups, but don’t go crazy with the required fields. A long subscribe form might scare people off.
Design Your Newsletter To Fit Your Brand | Top Email Marketing Tips
Your email campaigns should match your brand’s overall look and feel. If you’re using a template, you might want to customize it to feature your company’s colors and logo in the header. Make sure that every email is true to your company’s voice as well. If you’re targeting teenagers, the tone and voice you use in your emails will be different than if you were targeting senior citizens. If your emails are consistent with the rest of your content, your readers will feel more familiar from the start.
Send The Right Message To The Right People At The Right Time | Top Email Marketing Tips
Your website visitors, email, and mobile subscribers, and those who have connected with you on social media will appreciate your messages even more if they appear to be personalized and relevant to them. Include personalized recommendations into marketing emails for the ultimate in one-to-one communications. Not every email is going to be relevant to everyone in your email database, after all. Make sure you have properly divided your database into various groups or categories. Then, set up custom email campaigns for each group.
Make Sure Your Email Is Eye-Catching | Top Email Marketing Tips
It’s essential for your emails to be nicely formatted and eye-catching. This involves using bullet points where necessary, including imagery (but sparingly) and breaking text into short lines or paragraphs. Your subscribers are busy people who get tons of emails, so it’s safe to assume you don’t have their undivided attention. If the email looks boring, your potential clients are likely to gloss over it and quickly hit the delete button. If you’re sending a long article, for example, insert a “read more” link so people can get to the rest when it’s convenient for them.
Update Your Call To Action | Top Email Marketing Tips
Verify that your email has a clear and persuasive call to action. Make it easy for people to take the action you’d like them to take, such as to sign up for a free trial, fill out a form to get a free guide or call a number to schedule a meeting. What do you want the potential client to do once they’re done reading the email? Do you want them to buy something? Follow you on Twitter? Read an article? Whatever the activity you have in mind is, it should be expressed in a clear and compelling call to action that stands out from the rest of the copy to grab the user’s attention.
Have A Compelling Subject Line | Top Email Marketing Tips
Many people will decide whether or not to read an email simply by reading the subject line. Because it’s the first thing people see, it’s incredibly important for the success of your campaign. Be sure to make your subject line compelling and keep it short and sweet – under 50 characters perhaps. Like the subject line, signature has a vital importance in an email message as well. This signature should include your personal details, your company details, and ALWAYS an opt-out link.