Top Logo Design Advice | Does Your Logo Make Your Business Shine? 5 Smart Design Tips
Top Logo Design Advice | So, you’re creating a logo? Alright! That sounds awesome, doesn’t it? And simple too! Draw a shape, type in the name of your business and you’re done. Think again! There’s more to creating a brand’s visual identity than just pasting a name in a square and calling it a day. Logo designers are in high demand, and it’s for good reason — a logo is usually a brand’s first impression, one that can affect a client’s brand perception, purchase decisions and overall attitude toward a business.
To begin with, a logo is not just random colors, fonts and fancy lines thrown together. It is a brand’s identity, to the extent that, more often than not, a logo is more recognizable than the brand’s name! If you want your brand to stand out from the crowd, a memorable business logo is crucial. Since your logo is an essential element of your brand and oftentimes the first thing a potential client sees, creating one that appeals to your target audience has to be a top priority. While designing a logo may sound like hard work, if you follow these simple logo design tips, you’ll be loving your logo for years to come.
What Is A Logo? | Top Logo Design Advice
To understand what a logo is, you first have to understand what the main goal of business logos is. The design process must aim to make the logo instantly recognizable, inspiring trust, admiration, loyalty and an implied superiority. The logo is one element of a company’s commercial brand or economic entity, and its shapes, colors, fonts, and images usually strikingly differ from other logos in the same industry or niche. In its simplest form, a logo is there to identify, but in order to do that effectively, it should follow some basic principles and best practices of logo design.
Simplicity | Top Logo Design Advice
Keep it simple. That’s pretty solid advice for a lot of things, especially when it comes to logo design. A simple logo enables easy recognition and allows the logo to be versatile and memorable. Effective logos feature something unexpected or unique without being too complicated. If you’re trying to grab the attention of potential clients, a busy or cluttered logo isn’t going to do you our your business any favors. Some of the most effective logos have been the simplest. We’re talking about clean, bold lines without a lot of elements to distract the eye or detract from the message.
Originality | Top Logo Design Advice
The last thing you want from a business logo is to have it mistaken for that of a competitor. So when creating your logo, it’s essential to keep it original. Creating a unique design isn’t all about avoiding imitation, but also about designing something out-of-the-box. It may be tempting to just throw an industry icon on the page, but it’s vitally important to think creatively. Look at what’s out there and find an opening for something new. When looking to avoid brand confusion, consider the symbolism, color, shape, and flow of your design.
Clarity | Top Logo Design Advice
Yes, a logo is an simple graphic, but it’s also an introduction to a brand. Your logo must reach your target audience and when designing, you must keep them in mind. Know your target audience — both who they are and what they expect from you. While it is helpful to stay up to date on the latest design trends, it’s more important to stay true to a brand’s overarching personality. Ask yourself what you want your business logo to say about your business. Do you want it to emphasize tradition, health, speed, power, flexibility, fun, or connectivity? Any of these attributes (and many others) can be the main message of an effective logo.
Versatility | Top Logo Design Advice
In today’s digital age, where logos will appear on various devices and across social media, you have to design something that transcends paper. A logo is your brand’s public face, so it must be easily transferable to any medium that bears the brand — whether it’s a fleet of trucks, or social media, packaging, web ads, or all of these. A good logo works as both a highway billboard and a Twitter avatar. If you rely on fine print, you may have a problem on your hands. And be sure to create a logo that can be printed in black and white so that it can be faxed, photocopied or used in a black-and-white ad as effectively as in color.