Top Logo Design Ideas | Make A Killer First Impression With These Photography Logo Design Tips
Top Logo Design Ideas | Your business logo is often the first impression a potential client will have of your business, and cutting corners can lead only to loss of engagement with them. If you want your photography business to stand out from its competitors, a memorable business logo is essential. Since your logo is a vital element of your brand and frequently the first thing a client sees, creating one that appeals to your target audience has to be a top priority.
A logo serves as a graphic symbol of your business. It’ll be used everywhere; on your website, on digital or print documents, in ads, and any other branded material in the public eye, so it’s crucial to get the design right the first time. An effective business logo is creative, clean and timeless. To make sure your business logo meets those three Cs, follow these simple logo design tips.
Keep It Simple | Top Logo Design Ideas
These are probably the best words of advice, and it ties into almost all of our upcoming tips. A complex logo will not only make your logo hard to print and maintain, but you will also fail to engage your potential clients. Effective logos feature something unexpected or unique without being overdrawn. A simple, yet memorable design will quickly become associated with your photography business and set you apart from others in the photography industry.
Engage Your Audience | Top Logo Design Ideas
The logo design should above everything appeal to and engage your audience. Researching the target demographic to figure out what appeals to it goes a long way toward building a positive reception of the brand. The company must consider not only age, but also gender, location, education and income. A memorable logo is awesome, but it should also get your clients to start thinking about the services that you’re offering. You should make sure that the logo relates to your niche in some shape or form. If you offer high-end fashion shoots, design a logo that communicates the level of professionalism expected by potential clients. Forget about humor or the cute factor for these types of companies.
Logo Longevity | Top Logo Design Ideas
The durability and longevity of a logo is worth considering. An effective logo should pass the test of time. The logo should be ‘future proof’, meaning that it should still be effective in 10, 20, even 50 years. That’s the mark of a great design. Even the strongest brands update their logo every 15 years or so, but often the changes will be subtle in nature. Very rarely will they take on a drastic redesign. For start-up photography businesses, it may not be the end of the world if you decide to change your logo after even a few years, depending on what happens with your company. But it’s always nice when a logo design is able to stand the test of time.
Vector Is Better | Top Logo Design Ideas
Although it’s tempting to use detailed illustrations and complex 3d effects in a logo, chances are that it will not do you any favors. Clean, crisp lines with very limited colors are almost always more effective than an illustration or complex 3D rendering. Your logo should work as well on a business card as on a billboard. A good logo should be scalable, easy to print, memorable and distinctive. Graphics designed using vectors export easily to a variety of sizes and formats and won’t slow down page loads or emails.
Choose Your Colors Wisely | Top Logo Design Ideas
Colors can play a huge role in logo design as they can illicit different feelings and emotions from us. Interpretations of color may be different depending on age, gender, and cultural demographics, so your choices of color should be carefully considered depending on your target market. If using more than one color, make sure the final product doesn’t look cluttered and confusing. Remember, you want your logo to look good when viewed with or without color added.
Keep It Unique | Top Logo Design Ideas
This should be straightforward. You want to be sure that your company is easily identified among your industry and competitors. In many cases, imitation is the best form of flattery — with logo design, this is never the case. What’s important is to design something that you believe is different from anything already out there. Be sure to carefully research your industry and target market before embarking on a logo design. You need to know and understand the common styles of your industry, but you also need to make sure that you don’t infringe on anyone else’s trademarked logo.