Top Logo Design Questions Answered | Logo Design Guide You Never Knew You Needed
Top Logo Design Questions Answered | When a brand is under attack from competing businesses within a hostile industry, its best defense is a strong brand identity. A brand has been defined as the name and logo, business elements that distinguish a product or a service form others in the same niche or area. A professionally designed logo can build loyalty between your business and your clients, reinforce your brand identity, and provide the professional look of an established enterprise.
We live in a world cluttered with logos left and right. Even toddlers who can’t yet tie their own shoes recognize many logos or are able to figure out what service or a product a business provides just by looking at its logo. There are countless people in the logo design industry today dishing out generic logos in bulk, so how do you as a serious professional stand out from the crowd and come up with a quality logo for your business? Read on to find out.
Hire A Designer | Top Logo Design Questions Answered
Logo design services run rampant these days. From logo contests to free generators or $5 logos online, you can find a logo to fit pretty much any budget. But the important question is: will it work for your brand? Trouble is, most ‘cookie cutter’ solutions like those will turn out to be neither cheap nor fast, and will cause you a lot of headache down the road – especially when your fledgling company starts to become more high-profile.
Less Is More | Top Logo Design Questions Answered
If you’re trying to grab the attention of potential clients and remind current ones of your reach, a busy or cluttered logo isn’t going to do your business any favors. Some of the most iconic logos have been the simplest, after all. A simple logo enables easy recognition and allows the logo to be flexible and memorable. Remember, effective logos have something unexpected or unique without being overdrawn. We’re talking about clean, bold lines without too many elements to distract the eye or detract from the message you’re trying to convey. The “gold scallop” of Shell Oil and the red and white “bullseye” of Target are great examples of simple designs that are bold, memorable, and evocative of the brand they represent.
Keep It Flexible | Top Logo Design Questions Answered
In today’s digital age, where logos generally appear on multiple devices and various materials, you have to come up with something that goes beyond paper. It must work on different backgrounds, work for apps, icons, avatars and print, and it must be absolutely flexible in size. One way to design a versatile logo is to begin designing in black and white. This will enable you to focus on the concept and shape, rather than color, which is subjective in nature.
Don’t Use More Than 2 Fonts | Top Logo Design Questions Answered
There are many nice fonts out there and we would all love to use as many as we can. However, keep in mind that using too many fonts will most of the time result in a loss of coherence and it will make the viewer feel multiple emotions that fight against one another. And when choosing fonts for your text, be sure to avoid gimmicky fonts, find a way to use negative space or maybe even tweak an existing font. Think about it – some logos become iconic because of their custom fonts. Coca-Cola, for example, originated the slanted font and now others try to rip them off.
Pay Attention To Color | Top Logo Design Questions Answered
It’s been proven times and times again that colors can evoke feelings and emotions. Every color has a different meaning and can bring nuance to your message — don’t fall into the trap of communicating the wrong message because of a simple brush stroke. Ideally, your choice of color should be made based on your target audience. Consider the age, gender and cultural orientations of your ideal client, and couple it with your artistic creativity, and you’ve got a killer color palette for your logo already!
Don’t Change | Top Logo Design Questions Answered
An effective logo should be timeless. Think about it – will yours stand the test of time? Will it still work in 10, 20 or 50 years? It’s important to be patient and not rush to make changes with your design just because you haven’t gotten the reception you initially expected as well. Don’t change your logo just because you’re tired of it, or because your competitors have. If the time has come to evolve your logo, look for elements that can be carried forward.