Top Logo Design Secrets Revealed | The Six Essential Elements Of An Effective Logo Design
Top Logo Design Secrets Revealed | If you want your brand to stand out from the crowd, a memorable business logo is vitally important. Since your logo is an essential element of your brand and frequently the very first thing a potential client sees, designing one that appeals to your target audience needs to be a top priority. A logo is a brand’s identity, to the extent that, more often than not, a logo is more identifiable than the brand’s name! For something so crucial, the design process requires thinking, artistic inputs and thorough planning.
So, you decided to design your own logo? Maybe it’s for your new company or an established business that needs a logo revamp. Either way, you have to make sure that your next logo is one that you, your clients, and your marketing team will love for a long time. In this article, we’ll first look at the most important principles of designing a logo and share some expert tips for finessing your process.
Be Unique And Clever | Top Logo Design Secrets Revealed
A logo is what helps distinguish a brand from its competitors, so it’s critical that the design stands out from the rest — something many brands struggle with. In many cases, imitation is the best form of flattery — however, when it comes to logo design, this is not the case. The last thing you want from a business logo is to have it mistaken for that of a competitor. So when considering logo design, it’s important to keep it original. Look at what’s out there and find an opening for something new.
Understand The Brand | Top Logo Design Secrets Revealed
Yes, a logo is a simple graphic, but it’s also a representation of your brand. The logo must appeal to a specific audience and when creating it, you have to keep your ideal clients in mind. Decide what you want your logo to say about your business and the nature of your brand. Does it have a distinct personality – is it serious or lighthearted? What makes it unique your particular niche? Researching other visual brands can be helpful, but you have to be careful not to take the inspirations too literally. Any design work must be original and map directly back to your unique brand attributes.
Simplicity Works | Top Logo Design Secrets Revealed
A refined and distilled identity will also catch the attention of a viewer zipping by signage at 70 miles per hour, on packaging on the crowded shelves of a store, or in any other vehicle used for advertising, marketing and promotion. Avoid going overboard when designing a new logo. Gradient, shadowing and embossing can look pretty on the page, but they are difficult to reproduce on different materials. Remember, the basis of the hugely effective international branding for the world’s largest shoe manufacturer is a very simple graphic swoosh.
Versatility Can Make Or Break Your Design | Top Logo Design Secrets Revealed
In the digital age, where logos will appear on various devices and different materials, you must come up with something that goes beyond paper. It must look stunning on different backgrounds, work for apps, icons, avatars and print, and it must be flexible in size. Further more, if your logo is a slave to a color scheme, it will never be effective — what this means is that a logo should look good even if it is used in black and white, or a set of colors that are not part of the original or actual design.
Color Is Key! | Top Logo Design Secrets Revealed
Colors have the power to affect feelings and emotions. Ideally, your choice of color should be made on the basis of your target demographics. Consider the age, gender and cultural orientations of your target audience, and couple it with your artistic creativity, and you’ve got a killer color scheme for your logo already! Every color has a different meaning and can bring nuance to your message — don’t fall into the trap of communicating the wrong message because of a simple brush stroke.
Don’t Follow Trends | Top Logo Design Secrets Revealed
Trends come and go, and when you’re talking about buying a pair of jeans, or getting a new dress, that’s fine, but when it comes to your brand identity, longevity is key. However tempting it may be, don’t use clip art either. Clip art can be copied too easily. Not only will an original design make a more impressive statement about your business, but it’ll set you apart from others. Don’t follow the pack. Stand out.