Top Logo Design Tips | Does Your Logo Work Or Does It Just Look Pretty? 5 Design Questions You Never Thought To Ask

Top Logo Design Tips | Does Your Logo Work Or Does It Just...

Top Logo Design Tips | A logo isn’t just a pretty image printed next to your company’s name. It is a key component of your brand and often the first thing potential clients see. The first step in creating a logo is not design; the first step is thinking about what you want it to convey. Ideally, your company logo enhances potential clients and partners’ vital first impression of your small business.

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A great logo can build loyalty between your company and your clients, create a brand identity, and provide the professional look of an established enterprise even for a small business. Have you ever asked yourself why a competitor’s business gets more attention than yours? The answer just may have to do with the elements that go into how memorable the business is. And that has to do a lot with branding.

Is your logo simple? | Top Logo Design Tips

Keep it simple. That tends to be the best advice for a lot of things, including company logo design. If you’re looking to grab the attention of potential clients and remind existing ones of your reach, a busy or cluttered logo isn’t going to do any good for your business. A simple logo design allows for easy recognition and allows the logo to be versatile and memorable. Effective logos have something unexpected or unique without being overdrawn.

Top Logo Design Tips | Does Your Logo Work Or Does It Just...

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Is your logo memorable? | Top Logo Design Tips

Following closely behind the principle of simplicity is that of memorability. A well-designed logo should be memorable and this is achieved by having a simple, yet appropriate logo. These days the average consumer is flooded with commercial messages. Everything from TV ads and roadside billboards to web banners and pop-up ads on game apps seems to be screaming at us with a sales message. So how do you ensure that your logo gets through? Choosing a design that’s bold enough to be both memorable and instantly recognizable is one key to success.

Is your logo appropriate? | Top Logo Design Tips

Every good logo has a story. Far beyond simply a pretty sketch, efficient logos are filled with meaning, both obvious and hidden. A creative logo is great, but it should also get your clients to start thinking about the products or services that you offer. You should ensure that the logo relates to your business in some shape or form. However, restaurant logos don’t have to always show food, dentist logos don’t need to show teeth, furniture store logos don’t need to show furniture. Just because it’s relevant, doesn’t mean you can’t do better.

Is your company’s name in your logo? | Top Logo Design Tips

While there are some abstract logos, like the Chevron V’s or the Nike swoosh, that are immediately identifiable, that’s because they’ve been around forever. Get a logo that people can read. Before a business can think about solely representing itself with a symbol, a great deal of advertising must be done. If your company has a unique name, then you could get away with a logotype. But if you have a generic name, then you’re going to need something to identify the company by, which can be achieved by using a logo mark.

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Top Logo Design Tips | Does Your Logo Work Or Does It Just...

Is your logo versatile? | Top Logo Design Tips

The point of having a logo is to make your company or product name stick in the customer’s mind. That can only happen if the customer can actually read it, easily, without squinting. One of the most important characteristics of a good logo design is versatility. You want to portray a consistent image across all of your marketing materials, including signs, letterhead, business cards, products lines, and your website. Also, an effective logo is easily recognizable at a glance, both in color and in black and white, and in any size.

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A good logo works as both a highway billboard and a Twitter avatar. Be careful when designing your logo – oftentimes, a complicated logo design will work fine on a website or billboard, but when you shrink it down to fit on a pen or coffee cup, the illustration or lettering will become illegible.

Logo designs need to work in black and white as well as color. If your logo design uses color to convey meaning, think about how you can convey that meaning without color. Work in black first. By leaving color to the end of the design process, you focus on the idea. Remember, no amount of gradient or color will rescue a poorly designed logo.

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