Top Logo Design Tricks | Nail Your Brand Into The Mind Of Your Clients With A Visual Hammer: Your Logo
Top Logo Design Tricks | In the midst of writing your business plan, finding offices and hiring staff comes one of the most vital moments in the life your company; creating your business logo. A logo serves as a graphic representation of your business and products or services. Entrepreneurs use them on stationery, advertising materials and business cards as a simple visual mark that enables easy recognition of the business. Your potential clients will get an instant first impression about your business based on your logo so it’s crucial to get it right.
Designing a logo is simple, right? Think again. There’s more to creating a brand’s visual identity than just placing a name in a random shape and calling it a day. It takes creativity and diligence to create a design that conveys the essence of your company with just a momentary glance. A professionally designed business logo says to the world that you’ve arrived and are ready for serious business. But it can cost big bucks to have a logo designed that really works, so you’ll want to make sure that you’re using your budget wisely.
Find A Good Designer | Top Logo Design Tricks
While brainstorming logo ideas by yourself is a vital first step in building your business brand, trying to design a logo completely on your own is a mistake. When coming up with a visual symbol of your business, it’s best to find someone with experience and knowledge in graphic design. Your logo is the foundation of all your promotional materials, so this is one area where spending a little more now can really pay off later. If you want a top-notch logo, you have to work with someone that has actual design experience and required knowledge, not an artsy friend.
Keep It Simple | Top Logo Design Tricks
A successful logo builds trust and loyalty. It’s important to have a balanced combination of simple and quirky — you want your logo to be able to stand out from the crowd, but you don’t want someone to have to sit and stare, analyzing the logo. It does not have to portray the nature of your business. The chances of you having a bad logo increase each time you try to add some requirement to what it must accomplish. In fact, the simpler your logo design, the better.
Make The Logo Readable | Top Logo Design Tricks
The goal of having a logo is to make your business or product name stick in the potential client’s mind. That can only happen if they can actually read it, easily, without squinting, so try to find a font that is appropriate and looks great alongside your logo. This can mean using a font with complimentary shapes to match the style of the overall design or match the mood of the idea. While you may be tempted to use several fonts, keep in mind that too many fonts will cause the concept of the logo to lose cohesion. If you decide to use two fonts for contrast, make sure you choose two from the same font family.
Find The Right Color Palette | Top Logo Design Tricks
Never underestimate the power of color! There is so much emotion inherent in color and its psychological power can be extremely persuasive. Warm, soft, light, vivid, cool, neutral, complimentary, analogous, dark, bright, saturated — all of these color types can be used effectively to reinforce your brand’s message. However, each color has a different meaning and can bring nuance to your message — don’t fall into the trap of conveying the wrong message because of a simple brush stroke. Another thing you have to be careful of as you explore color options is the printing cost. Your five-color logo may be gorgeous, but once it comes time to produce it on stationery, the price won’t be so attractive.
Use Vectors | Top Logo Design Tricks
In today’s digital age, where logos often appear on various devices, materials, and across social media, you have to come up with something that transcends paper. It must look great on different backgrounds, work for apps, icons, avatars and print, and it must be flexible in size. Many of the most popular illustration and design programs use vector technology for graphics. Graphics designed using vectors export easily to various sizes and formats and won’t slow down page loads or emails. And always make sure you create a logo that can be printed in black and white so that it can be faxed, photocopied or used in a black-and-white ad as effectively as in color.