Top Logo Redesign Tips | A New Logo For An All-New You! Logo Design Tips To Make Your Customers Swoon
Top Logo Redesign Tips | A company’s logo is probably one of the most, if not THE most important element of branding since it is one of the first things a potential client thinks of when the brand is mentioned. A new logo design may mean the difference between people maintaining their brand loyalty or choosing another company. If your business already has a logo, it is crucial to regularly ask one question: “Does my current logo present the image that I need it to?” If your logo no longer makes you answer an enthusiastic “Yes!” to this question, it’s time for a fresh new design.
Just as a website is the face of a business in that it gives a first impression to potential clients through design, information, and navigation, a logo represents a company’s identity by acting as a voice for the message the brand wants to communicate. Many advertising professionals advise against updating your logo unless you absolutely have to. We can’t help but wonder, is a good logo redesign the equivalent of a magic unicorn? A fairy tale? A fantasy? It doesn’t need to be.
Keep It Simple | Top Logo Redesign Tips
If you’re looking to grab the attention of potential clients and remind existing ones of your reach, a busy or cluttered logo isn’t going to do your business any favors. Some of the most successful logos have been the simplest. If you feel that your logo is over-designed, it may be time to update to a more simplistic logo – one that will be memorable to your clients while still accurately conveying the nature of your business. A simple logo enables easy recognition and allows the logo to be versatile and memorable. Effective logos feature something unexpected or unique without being overdrawn.
Make Sure Your Logo Is Unique | Top Logo Redesign Tips
A logo is what helps distinguish a brand from its competitors, so it’s critical that the image stands out from the rest — something many business owners struggle with. The last thing you want from a business logo is to have it mistaken for that of a competitor. So when considering a logo design, it’s crucial to keep it original. In many cases, imitation is the best form of flattery — with logo design, this is not the case. Look at what’s out there and find an opening for something new.
Use Vectors | Top Logo Redesign Tips
Your logo should work as well on a business card as on the side of a truck. A good logo should be scalable, easy to print, memorable and unique. For this reason, logos should be designed in vector format, to make sure that they scale to any size. Vectors are digital illustrations that are ideal for drawing and altering logos, as they work off of points rather than pixels. This will enable you to test and adjust the size, color, typeface, and the position of your logo.
Make The Logo Readable | Top Logo Redesign Tips
The point of having a logo is to make your business or product name stick in the potential client’s mind. That can only happen if the client can actually read it, easily, without squinting. Which style feels right for your company’s logo? A flowing script, or a vintage schoolhouse font for a bridal shop logo? Solid bold sans serif, or edgy and grungy for a manufacturing company logo? Choose what matches the nature of your brand and keep it clean and readable.
Include The Name Of Your Business | Top Logo Redesign Tips
While there are some abstract logos, like the Chevron V’s or the Nike swoosh, that are instantly identifiable, that’s because they’ve been around forever. If your company’s name is very generic, then a symbol will be a vital element to help it stand out and give it that touch that makes it part of your brand. Unless you want to spend money to add the name of your business to your design, get a logo that people can read.
Is Your Logo Design Outdated? | Top Logo Redesign Tips
Your logo design is a visual representation of everything your business stands for. Has it become dated or taken a back seat to other images that represent your brand’s identity? Choose a logo that will stay current for 10 to 20 years, perhaps longer. That’s the mark of a good design. Trends come and go, and when you’re talking about changing a pair of jeans or buying a new dress, that’s fine, but where your brand identity is concerned, longevity is key. Don’t follow the pack. Stand out.