Top Logos | Design Accessibly, See Differently: 7 Rules For Creating Eye-Catching Logos
Top Logos | Your logo is a visual representation of everything your business stands for. A great logo can boost loyalty between your business and your clients, build a brand identity, and provide the professional look of an established business. That’s a whole lot of power for such a small piece of graphic design to hold all on its own. Knowing the goal is to design something intended to carry this massive responsibility, graphic designers approach these projects with a mix of excitement, dread, anxiety, fear and pride. Is your brand trustworthy, legitimate, memorable, and different? It’s a lot to pack into a tiny icon, but well-designed logos can achieve exactly that.
Logos are more visible than ever, so of course you want yours to stand out from the crowd. However, you have to keep in mind that your logo is the visual representation of your company, so you don’t want to wander too far away from your roots. Have no idea where to start? Designing the perfect logo that people will recognize requires a number of steps. Below you will find seven tips for designing that perfect logo that stands for your business, brand, and beliefs.
Keep It Simple | Top Logos
These are definitely the best words of advice, and it ties into almost all of our upcoming tips. A complex design will not only make your logo hard to reproduce and uphold, but you will also fail to appeal to your audience. A logo is the foundation for building your brand. Keep in mind that memorable logos don’t have to describe what your business does. The best logos – the ones that give the viewer an immediate and clear sense of “you” – are simple, and uncluttered. In general, less is more, and simplicity always packs a punch.
Is It Memorable? | Top Logos
Following closely on this principle of simplicity is that of memorability. A powerful logo design is memorable, which is accomplished by keeping it simple, yet appropriate. This should go without saying. A simple test to check if it is memorable is by showing a mock-up of your logo to a friend, or a family member. Have them draw it out to the best of their abilities a few days later.
Pay Attention To Your Colors | Top Logos
One of the most crucial considerations for logo design is the color palette. This is not a superficial decision, color conveys meanings and communicates ideas. For example, you should pick colors that are appropriate to your target audience’s demographics (age, culture, gender, etc). Your five-color logo may be beautiful, but once it comes time to print it on stationery, the price won’t be so appealing. Nor will it work in mediums that only allow one or two colors.
Fight The Temptation To Imitate | Top Logos
The biggest mistake a business can make is designing a logo that parodies, or imitates another brand’s design. A logo is a visual summary of the business it represents, and it should never remind people of another brand or business. Even if you think Starbucks’ logo is the most beautiful thing you have ever seen, step out of the box! Imitating is just lazy, and you never know… someone else could be green with envy over your own, unique logo.
Keep It Readable | Top Logos
If people can’t read your logo, it’s pointless to have one. This sounds like dumb advice, but it’s easy to get caught in customizing letters, or distorting a font until it becomes unreadable. The wrong typeface can dramatically change the message the logo is supposed to communicate. The right font will set a tone for the brand, and be reflection of the company’s vision.
Adaptability – Be Ready For Change | Top Logos
Your logo should be flexible enough to adapt to every business situation. If a logo is too literal or specific, you may have a hard time using it when marketing to different industries. Your logo should be able to adapt to various markets, so make sure it is flexible. For example, you should make sure your logo looks appealing both as a stand-alone image and with copy.
Versatility Pays Dividends | Top Logos
One of the most important attributes of a good logo design is versatility. You want to portray a consistent image across all of your marketing materials, including signs, letterhead, business cards, products lines, and web sites. For this reason, logos should be designed in vector format, to ensure that they scale to any size.