Top Marketing Collateral Design | Ready, Set, Sell! 6 Tips To Maximize The Impact Of Your Marketing Collateral
Top Marketing Collateral Design | With all the buzz surrounding social media and online content marketing, it’s easy to get carried away with all the new trends and fads. In reality, established businesses integrate quality content into both print and digital campaigns. If you want to build brand loyalty and attract repeat business, then you can’t go past great marketing collateral to raise the profile of your business. When properly used, it can introduce the services, products and goals of your business to your target audience, as well as build a memorable brand that appeals to your ideal client.
Your business is constantly creating a wealth of marketing collateral – both printed and digital assets that will be used in many different ways to deliver your brand’s message and reach new audiences every day. When creating multiple marketing collateral pieces, it’s vital to define a collateral strategy that covers all communications, not just those printed, and is well defined, yet flexible enough to add new components as the need arises. Check out our top tips for creating marketing collateral that will wow your target market every time!
Take Inventory | Top Marketing Collateral Design
Whether you’ve got a marketing collateral management system in place or are setting up your collection for the first time, it’s important to take a detailed inventory of all your marketing collateral so you have a good idea of what you’re working with. Regardless of what you might think, your existing marketing materials have some strong points, whether it’s your images, videos, advertising infographics, logos, e-mail templates, screenshots or any other format. The simple elimination of the weak points that work to dissuade readers should be your goal, rather than designing entirely new content from scratch.
Reinforce Your Brand | Top Marketing Collateral Design
Is your printed collateral in sync with your online communications, like your website, social media profiles, and emails? Does it match your advertising and overall brand image? Set brand guidelines and stick to them, particularly when it comes to fonts, colors, and your logo! You only get one shot at a first impression – make it a good one! Creating an easy to edit templates is the best way to make sure that anyone in the team can make last minute changes and updates without losing the consistency and style.
Clearly Define Content | Top Marketing Collateral Design
The first step towards boosting sales is to clearly define the purpose of your collateral. The content you use for marketing collateral has to be outlined before you even begin your next big marketing campaign. It will help you focus your efforts more effectively by preventing you from losing focus on the themes and types of content you want to market. Clearly define your target audience, and what they should take away from your collateral. Start by identifying three to four of the key issues for every audience or industry you’re targeting. Research indicates that customers respond to content that discusses their challenges and pains — not your product.
Keep It Brief | Top Marketing Collateral Design
Creating effective marketing materials requires that you understand the thought process your potential clients go through when they view your content. Being constantly bombarded with overwhelming amounts of information on a daily basis, the tendency is simply to shut down, say “no, thank you,” and move on. The answer to this problem is to have a simple, straightforward approach when designing collateral, encouraging your clients to seek out additional resources themselves. This means high-impact imagery, compelling headlines, bulletined content and short paragraphs. Simplify the design, eliminate the jargon and define clear takeaways.
Integrate QR Codes | Top Marketing Collateral Design
Businesses tend to forget that it can be a great idea to blur the line between physical and digital marketing collateral. Things like web addresses and QR codes printed on physical media can help potential clients access your business’s digital side, which in turn gives another opportunity for them to do business with you. You will most likely find that clients who initially engage with your print collateral are pleased to have such a convenient method to buy your product online or connect with your brand through social media.
Go For Quality | Top Marketing Collateral Design
Whenever you’re presenting your brand to your target audience, you have to appear professional and reputable at all times. Go for the best quality your budget allows, whether you’re investing in the stock of paper you’ll use for your brochure or business cards, or the quality of video on your website and social networks – as this all influences just how well your targets respond to your marketing collateral.