Top Online Marketing Strategies | Online Is The Place To Be! Affordable Photography Marketing Ideas That Work Like Crazy
Top Online Marketing Strategies | The most important thing when it comes to running a photography business is booking new clients. After all, you might be the world’s most talented photographer, but unless your potential clients know about you, it won’t do you any good. Shocking, right? However, as obvious as it may sound, you’d be surprised how many photographers start a business without ever thinking about how they’re going to actually make a profit, relying solely on their talent. Talent is important, don’t get us wrong, but your ability to market your services is just as important!
If you’re just launching a photography business, it may feel as if you can’t get the message in front of the right people. However, marketing does not have to be time-consuming or expensive, but it does have to be creative and effective to get your potential clients to choose you out of countless other photographers out there in your area or your particular niche. This is why we gathered some of the most effective online marketing tips you can start using today to grow your client base – without ever leaving the comfort of your home!
Create A Website That Appeals To Your Ideal Client | Top Online Marketing Strategies
Arguably the most important thing after the equipment you use to take pictures is the website you use to showcase those images. There’s no denying the importance of having a professionally designed website – even brick and mortar stores can use a simple website that showcases their inventories and features all the important contact details. Your website will act as a central hub, tying together all of your social media profiles and marketing efforts in one place.
It will often be the first thing potential clients see when they look you up – and you need to make sure the impression your website leaves is good enough to grab their attention and get them to hire you. If you’re using an outdated website, or you’re using one of the free blogging services to host your portfolio, not only will you lose potential business, but you’ll also tarnish your reputation. Let’s face it, we all judge books by their covers, and your potential clients will be judging you and the services you’re providing based on your website.
Search Engine Is The New Frontier | Top Online Marketing Strategies
Setting up a website is only the first step towards conquering the digital realm – the next step is getting people to actually visit it. Sure, you can share the link with your friends and family, but if you’re hoping to get the most out of your website, you’ll need to get search engines to notice it. This is where search engine optimization, or SEO, comes in to save the day. Search engines basically index every page online and rank them based on the textual content.
Photography websites, however, are notorious for the lack of text, which is why you need to work smart, not necessarily harder. First, you’ll need to optimize page titles and meta descriptions. Don’t forget about the pictures! Whenever we publish a website we designed for our clients, we advise them to optimize each picture before uploading it, because larger pictures can slow down a website, which in turn will negatively affect the search engine rankings. In addition to size optimization, you’ll also want to optimize the ALT tags and use your target keyword, letting search engines know what the picture is all about!
Rock Your Social Media | Top Online Marketing Strategies
Social networks such as Facebook and Twitter have come a long way from being simple websites college students browse on their breaks – today, social media is one of the most powerful marketing tools you can have. However, not all social networks are equal – before you start setting up accounts on absolutely every social network, make sure your potential clients are actually spending their time there. There’s no point in spending your valuable resources on building a presence on a network your target audiences have never heard of!
Blog! | Top Online Marketing Strategies
If you’re trying to stand out from the crowd of other photographers in your niche and build a reputation of a reliable industry expert, you’ll need to consider setting up a blog on your website. This will give you an opportunity to share tips and industry secrets with your potential clients, helping you establish a solid reputation. A regularly updated blog will also give you unique and creative content to share on social media, and just as importantly, it will allow you to use your target keywords on a regular basis on your website and improve your search engine rankings, even if you update the portfolio every 3-6 months.
There’s Nothing Wrong With A Bit Of Bragging | Top Online Marketing Strategies
We live in a time of social validation – just think about how many times you checked reviews on Yelp and Foursquare when considering doing a business with someone. We turn to others for validation, and what better way to take advantage of that than by featuring testimonials from your past clients? Satisfied clients will be more than happy to write a quick testimonial, but you can also consider offering a reward if they share the testimonial with their friends on social media after you publish it on your website. This will not only boost brand exposure, but will also boost your website traffic!