Top Photography Brand Hacks | Build An Eye-Catching Photography Brand That Will Get You Noticed By All The Right People
Top Photography Brand Hacks | Having a strong, memorable brand is a tremendous asset to every photographer, especially in today’s overcrowded market where pretty much anyone with some extra cash on their hands get a decent camera, set up a Facebook page and start a photography business. It’s the one element besides your own creative style that can set you apart from other photographers in your area or your particular niche, yet you’d be amazed just how many photographers completely overlook the importance of branding.
Even photographers that do have a general idea of just how important branding is either mistakenly believe that it’s something reserved only for the big shots, or think that in order to be effective, branding needs to be expensive and exhausting. However, this is just another misconception surrounding the idea of branding, or an excuse they use not to tackle it. The truth is that branding has become vitally important for every business, big or small, regardless of the budget available. To help you get a better idea how you too can build a brand that turns your business into a household name without blowing a fortune, we put together a list of effective tips you can start implementing into your daily routine right away. Let’s check them out!
Leverage What Makes You Different | Top Photography Brand Hacks
Before you do anything, you need to take some time to do your homework and determine who exactly is your ideal client and define your area of specialization. Many photographers will mistakenly believe they need to cast a net as wide as possible – but unlike in fishing, it won’t do you much good when it comes to marketing and branding in general. Think about it – a brand that will appeal to a high-school senior won’t do you any good if your target audience are high-end magazine editors or classy brides-to-be. It’s only when you do your research and figure out what appeals to your ideal client that you can move onto the next step.
No Sugar Coating! | Top Photography Brand Hacks
Your brand can be defined as your promise to your potential clients. However, it’s also the experience your existing clients have working with you, and if these two don’t match, you’ll have a serious problem on your hands. The last thing you want is to be perceived as inauthentic, so make sure the services or the products you’re providing live up to the expectations of your clients. At the end of the day, word of mouth is one of the most important marketing strategies in the photography industry, which shouldn’t come as a surprise – we’re all more likely to trust a recommendation from a friend than a newspaper ad.
Admire Someone Else’s Beauty Without Questioning Yours | Top Photography Brand Hacks
Photographers deal with other people more than most other professionals, and you’ll need to keep in mind that while you’re in shoots on a daily basis, this will be one of the more special moments of their month, if not even a year. After all, it’s not like they’re having a professional take photos of them each day, so make it a memorable and enjoyable experience. The best way to do just that is to be true to yourself – don’t try to act like something you’re not – neither you nor your clients will enjoy the shoot. This also goes to your online presence – using a laid back tone of voice on social media and formal tone on your website will only confuse your target audience and affect your image.
Turn Your Brand Into A Visual Experience | Top Photography Brand Hacks
Your brand is much more than just your promise to your potential clients and the experience they have when they decide to hire you – there’s also the visual aspect you can’t afford to overlook if you’re serious about building a memorable brand. After all, majority of the information we get is visual, so you’ll want to take advantage of that. Start off by designing a logo and go from there. The logo you choose for your photography business will be the face of your brand, representing both your unique style and the services you’re providing. It’s the single most important brand element appearing throughout all of your marketing and stationery materials, both online and offline, and even as a watermark on your images, which is why a lot of thought and consideration has to go into its design.
Next, you’ll want to ensure all your materials match. Making sure all of your materials match your brand and communicate the essence of it is absolutely vital for the success of your business. It’s been often said that in order to remember a logo, people have to see it five to seven times, and every time you use inconsistent branding, whether it’s a Facebook post ridden with typos or using an older version of your logo, you’re not only missing a chance to engage your ideal clients, but you’re risking confusing and alienating them. This is why defining branding guidelines is vitally important.
Set The Rules And Stick To Them! | Top Photography Brand Hacks
Branding guidelines will help you ensure consistency, so think about the brand elements you can use throughout your materials, both online and off. Is it a particular color scheme, or a specific font family? These elements might seem not that vital, but using them consistently will make all your materials look and feel like they came from the same source, look great together, and help you leave an impression of a reliable, experienced industry leader.