Top Photography Branding Secrets | Simple Things You Can Do To Build A Household Brand
Top Photography Branding Secrets | Photography industry is quickly becoming one of the most saturated industries out there. In fact, there’s a great deal of talent out there that goes unnoticed by the world, simply because there are so many photographers fighting for the same market share. This shouldn’t come as a surprise. The equipment has never been more affordable, and it’s so user-friendly that anyone with some extra cash on their hands can get the basic gear, watch a few tutorials on YouTube and start a photography business.
While most photographers want to focus all of their time on their work, especially when just starting out, it is vitally important to keep in mind that you and your photography business are a brand. Marketing, social media, and day-to-day business tasks may feel like the not-so-fun side of running a photography business, but it is crucial for your success. The good news, though, is that building a memorable brand doesn’t have to be exhausting, or expensive, if you’re willing to work a bit smarter, not necessarily harder. To help you turn your business into a household name, we put together a list of the essential branding hacks. Let’s check them out!
A Little Bit Of You, A Whole Lot Of Them! | Top Photography Branding Secrets
We get it – starting a photography business is a dream come true for you. However, bear in mind that it’s not just about you. In fact, it’s mostly about your clients. After all, you can build a brand that feels just right, but if it doesn’t grab the attention of your potential clients, it won’t do you any good. Take some time to determine who your ideal client is and what appeals to them. Define them in terms of age, gender, location, marital, and even financial status. At the end of the day, a brand that will appeal to new moms won’t do you any good (And we do mean any!) if your target audience are high-school seniors.
Tell Them Why They Should Care About You! | Top Photography Branding Secrets
The truth of the matter is that no one really cares about your dream of running a photography business except you. Your job is to make them care. The only way to do that is to tell them what you can do for them that no other photographer in your area or your particular niche can. Do you offer the most affordable pricing in your area? Or the fastest turnaround? Do you have a particular style of editing that sets you apart from all the other photographers? Once you know what it is that you can do, you need to put it in a direct, concise, easy to understand brand message.
Come Up With A Voice For Your Business | Top Photography Branding Secrets
Your message is important, don’t get us wrong, but don’t overlook the importance of the way you deliver it. We’re talking about the language and the tone you use whenever you engage your existing or potential clients. First, consider the nature of your brand. Is it friendly or formal? Edgy or subdued? Your voice needs to be appropriate for your brand, otherwise you might end up sounding inauthentic. This is why it’s crucial you stick with the same voice throughout all the platforms you use. Don’t use a laidback tone of voice on social media, and a formal one on your website – instead, come up with a voice and use it consistently.
Be Consistent | Top Photography Branding Secrets
Making sure all of your materials match your brand and communicate the essence of it is absolutely vital for the success of your business. It’s been often said that in order to remember a logo, people have to see it five to seven times, and every time you use inconsistent branding, whether it’s a Facebook post ridden with typos or using an older version of your logo, you’re not only missing a chance to engage your ideal clients, but you’re risking confusing and alienating them. This is best achieved by creating your brand’s style guidelines.
Whenever we design a logo for a client, we put together a short document and we list all the colors we used in their logo, as well as the shapes and style of graphics. We also include all the fonts in there. This is a good starting point, as our clients will have a pretty good idea of the color scheme they can use throughout their materials to ensure consistency. You can also include any brand-oriented words you use on a regular basis, as well as different variations of your logo. By keeping everything consistent, you’ll turn your brand into a memorable and recognizable visual experience.
Make It Creative | Top Photography Branding Secrets
While doing your research, it’s only normal to look at successful photographers out there to see what they’re doing. However, while looking for inspiration is perfectly fine, make sure you’re not copying, imitating, or parodying anyone else. Your brand should help set you apart from everyone else, and the only way that can happen is if it’s unlike anything already out there. Take some time to figure out what the nature of brand is and how to convey it to your potential clients. Take as much time as you need, because this will affect every aspect of your brand, so you need to sort it out right off the bat.