Top Photography Business Card Ideas | 6 Simple Tips For Designing Effective Business Cards (And 3 Examples That Will Blow Your Mind)
Top Photography Business Card Ideas | Many business owners believe that business cards are a thing of a long-gone era, made redundant by the introduction of LinkedIn, Facebook and smartphones capable of storing unlimited number of contacts. However, even though we don’t necessarily use them the same boring way our parents did, business cards can still pack a powerful punch and help you stand out in a saturated market and secure more gigs.
Keep in mind, though, that not all business cards are created equal. We live in a time where you can easily find a free business card template and have a stack printed for as little as $5. Ask yourself – what will a generic, oftentimes boring business card that countless other photographers have in your area say about the style of your photography and the services you’re providing? In other words, while cutting corners can be a good idea in certain circumstances, when it comes to designing a business card, this is definitely not the case.
Business Card Is Not Dead! | Top Photography Business Card Ideas
Business card no longer serve just to provide your potential clients with your contact details. Your business cards will act as a representation of your business brand, convey the style of your photography, and – when designed right – can serve as the perfect referral tool. Whether you hand out business cards at conferences or you throw them in with the prints you send out to your clients, you need to make sure you’re using this powerful marketing tool to its full potential.
The Pressure Is On! | Top Photography Business Card Ideas
Standing out means being different, and it’s even more true for photographers, because you are a part of a creative and highly visual industry. Not only do you have to come up with a business card that stands out in a pile of 50, but you also need to make sure it stands out for all the right reasons, all the while keeping the design in line with your style. Even though most of the creative decisions will be completely up to you, there are certain things you need make sure are taken care of.
Contact Information Is An Absolute Must | Top Photography Business Card Ideas
No matter how appealing your business card is, unless it provides your potential clients with everything they need the moment they decide to pick up the phone and call you, it will be pretty much useless, which is why you’ll want to make sure you cover your bases. What’s most important? Your name and the name of your business should be there, of course, as well as your phone number, email and web address. You can also include your social media information if you want to, just make sure you don’t end up with a cluttered business card that’s impossible to read.
While we’re on the subject of contact information, you need to ensure that everything you include on your card is actually readable. The general rule of thumb is never to use fonts smaller than 8pt, and avoid using light gray fonts on white backgrounds. Make it easy for your potential clients to read the information by avoiding overly complex decorative fonts as well, and you’ll be one step closer to ensuring that gig.
Say It With Color | Top Photography Business Card Ideas
Depending on your brand, you’ll also need to consider color when it comes to designing your business card. While black and white business cards can look elegant and sophisticated, keep in mind that color can add that extra punch to your design and help you stand out. The only thing you need to make sure that the colors you use for your business card actually work well. A mish-mash of random colors can end up overwhelming your potential client or send out a wrong message about your brand.
Another thing you need to keep in mind when choosing the colors is the cost. Sure, your business card might look absolutely stunning on your computer screen, but colors will actually add to the costs of printing, so when the time comes to print out a batch of 500 business cards, the price won’t be so appealing.
The Future Is Already Here | Top Photography Business Card Ideas
Just because the Back To The Future hoverboard is still not here (we’ve still got our fingers crossed), that doesn’t mean you can’t use the technology at your disposal and turn your business card into a versatile communication tool. In addition to your phone number, consider adding a QR code that leads straight to your website or the newsletter sign-up form when scanned.
Invest In High Quality Paper Stock | Top Photography Business Card Ideas
Your potential clients will start building a lasting impression of you and your business the moment you hand out the business card, and business cards printed on thin paper tend to look and feel cheap. If you cut corners on the quality of the business card, what is your potential client supposed to think about the quality of the services you’re providing? Your business card can be seen as your second handshake, and no one likes limp handshakes, so why would they like a limp business card that gets dented or torn easily?
Even though it might sound like business card design is a challenging task, it doesn’t have to be as long as you make sure you pay special attention your brand, the information you include, as well as the quality and the overall look and feel. Combine all that with your creative ideas and you’ll be on your way to making a great and lasting impression of you and your business.