Top Photography Business Cards | How To Design Business Cards That Get You Hired (And 3 Creative Examples You’ll Fall In Love With)
Top Photography Business Cards | Even though we live in an era of email, social networks, and smartphones, there is still so much left to be said about the good old business card. It’s a powerful business tool – it not only provides your potential clients and business partners with all the relevant contact information, but it can also reinforce your brand and build awareness. Yet, you’d be surprised how many business owners choose not to invest in a set of professionally designed business cards.
Even if you’re in a creative and highly visual industry such as the photography industry, you can’t afford to skip this vital tool. Sure, business cards have changed in the last few years, but that doesn’t mean they’re any less important. And the stakes are even higher for photographers – your business cards should not only convey the contact details, but also match your style of photography and creative identity. That’s a lot to ask from such a small piece of paper, but it’s not impossible. Here’s how to do it!
Know Your Audience | Top Photography Business Cards
Many, if not all design decisions will depend on your target audience – from the font and color selection, to even the information you decide to include on your business card. If you’re running a newborn photography business, you’ll need a business card design that’s quite different from the design you would need if you were running a photography business targeting senior citizens. At the end of the day, your business card needs to match your business brand and appeal to your ideal client.
Include The Most Important Information | Top Photography Business Cards
The most important goal of your business card is to provide all the contact information your potential clients need the moment they decide to reach out to you and schedule a session, which means the information you decide to include can be the critical difference between securing a gig and losing a potential client. So, what’s most important?
Your name should definitely be there, along with the name of your business, your logo, email address and your phone number. You can also include your website’s URL and social media links if there’s enough space and you know your potential clients are avid social media fans. Keep in mind, though, that you need to strike the balance between providing enough details without making your business card cluttered – this might only overwhelm your potential clients.
Ensure Readability | Top Photography Business Cards
Photographers are highly visual, so it shouldn’t come as a surprise you have strong preferences when it comes to fonts – however, keep in mind that your business card information needs to be readable, otherwise you’ll turn your business card into a beautiful, but useless piece of paper. When choosing the fonts, make sure you’re not using overly complex fonts that can’t be read, and that you’re not using fonts smaller than 8pts. And lastly, pay attention to the color of the text as well – a light gray text on a white background will be really difficult to read!
Showcase Your Creativity | Top Photography Business Cards
While you do need to include the important details on the front side of your business card, consider using the back side to showcase your favorite shot, feature your logo, or even include a discount coupon to make sure your potential clients hold onto your card. Whatever you do, don’t leave it empty – every time we’re handed a business card, we all flip it to check out the back side. The only thing you need to keep in mind here is that the business card holders assume the back side is empty, so make sure you don’t include any vital information there.
Be Careful When Breaking The Rules | Top Photography Business Cards
Rules are meant to be broken, especially when you’re a part of a creative industry, however, there are some rules you should really stick to. One of those rules is the actual size of your business card. The average business card is 3.5 x 2 inches, but many business owners decide to make their business cards either bigger or different shape to make them stand out.
While this might sound like a good idea, bear in mind that wallets and business card holders are designed to accommodate the standard size, which means your round business card will definitely stand out, but will be an absolute nightmare for your potential clients to store. So much so, in fact, that it might end up in the trash the moment your meeting is over.
Bring Your Business Card Into The 21st Century | Top Photography Business Cards
Just because the size of the business card hasn’t changed, doesn’t mean you can’t add a touch of the 21st century into the design. In addition to including your URL, you can also consider including a QR code – they’re great pieces of design because they can be tweaked to match your brand’s colors and compliment the rest of the business card, and when scanned, they can take your potential clients to your website, add your contact information into their smartphones, or pretty much anything else you’d like.
Paper Quality Is Vitally Important | Top Photography Business Cards
No one likes a limp handshake, so why would they like a limp business card? The paper you use for your business card needs to be sturdy enough not to get dented or torn in your wallet. Think about it, if you cut corners on the paper you use for your business cards, what will that say about the quality of the services you’re providing?