Top Photography Business Essentials | 5 Things You Need To Take Care Of Before You Start A Photography Business
Top Photography Business Essentials | Starting a photography business may be a dream come true for you, but it isn’t exactly a walk in the park, just because you’re passionate about taking photos. In fact, we’ve all seen many passionate, incredibly talented and enthusiastic photographers quit their day job, start a photography business, and struggle for a few months to make ends meet, only to close it down. So, if talent and passion alone aren’t enough to turn your hobby into a profitable business, what will it take?
Turning your photography hobby into a successful business will take a lot patience, planning, and a solid business strategy. You didn’t think starting a photography business would be as simple as setting up a Facebook page and calling it a day, did you? However, just because starting a photography business isn’t easy, it doesn’t mean you should give up on your dream of running your own business. It simply means you need to work smarter! To help you get started on the right track, we put together a list of the most important things you’ll need to sort out before launching your business. Let’s check them out!
Choose Your Area Of Specialization | Top Photography Business Essentials
Many photographers, especially when just starting out, try not to choose one particular area of specialization. They believe that they’ll have a better chance of booking more gigs, so they keep their target audience as diverse as possible. However, this will do more harm than good. Not only do their marketing strategies end up missing focus, and their messages sounding vague, but they also end up with a ton of unusable equipment and a lot of wasted money and time.
Your ideal client will affect on pretty much every aspect of your business, from the equipment you invest in and the marketing strategy you set up, to your prices and brand identity. After all, a business that attracts new parents or brides to be won’t do you any good if your target audience are high-school seniors. This is why it’s crucial you clearly define your ideal client in terms of age, gender, location, and even financial and marital status right off the bat.
Invest In The Right Equipment | Top Photography Business Essentials
The equipment you get will greatly depend on your area of specialization. After all, you wouldn’t use the same equipment for shooting a newborn and a sporting event. So, take inventory of the equipment you already have and see if you need to update anything or if there are any other items you need to buy. However, keep in mind that you need to allocate your budget to include backup equipment as well. The last thing you need is to have your only camera die on you in a middle of a session. And lastly, you will want to get some editing software and a fast computer – this will save you a lot of time.
Start Building Your Brand | Top Photography Business Essentials
OK, so far you’ve got a pretty decent idea of who your ideal client is and what the name of your business will be. Onto the fun part! Considering the number of photographers competing for the same piece of the market pie, you need to find a way to stand out. The best way is to build a powerful brand. Start off by thinking about the brand you want to build. Is it friendly? Laid back? Formal? Even though this is your business we’re talking about, you need to think about your ideal client and the type of a brand that would appeal to them first!
Once you have the nature of your brand clearly defined, you can either come up with a logo on your own, or you can hire a professional to do it for you. If your budget allows, we’d definitely recommend hiring a professional. There’s an entire industry behind effective logo designs, and it will be worth your while to cough up the dough. We’re talking about the face of your business, after all, so you need your logo to leave the best impression possible.
Set Up A Website | Top Photography Business Essentials
Not so long ago, photographers had one way of standing out in a saturated market: carrying around printed portfolios from a meeting to a meeting and hoping to get hired. However, with the introduction of the Internet, you can get your work in front of anyone around the globe. Keep in mind, though, that the days when you could set up a website using a generic template and sit around waiting for the phone to start ringing are long gone. You’re marketing to a generation that grew up online and you need your website to be just as stunning as your work in order to be able to stand out from the crowd and grab your ideal client’s attention.
Get Active On Social Media | Top Photography Business Essentials
Setting up a website is a solid first step in building your online presence. However, it won’t do you any good unless people actually visit it. To get your website (And your photography business!) in front of your potential clients, you need to determine where they spend their time. Different social networks attract different demographics, so do your research, join 3-5 networks popular among your target audiences, and get on their radar by sharing informative, interesting, and unique content.