Top Photography Business Secrets | The Business Of Photography: 7 Tips To Get You Started Right
Top Photography Business Secrets | The photography industry can be a scary place for the young photographers trying to earn a living by starting a photography business. The competition is tough, the bookkeeping feels mountainous, and for introverts, the thought of interacting so closely with people for a living is petrifying to say the least. The photography business can be extremely demanding, both financially and in terms of work hours. But if you are passionate about and dedicated to taking photos and you are okay with a bit of uncertainty, it could be the ideal industry for you.
However, taking beautiful photos will only take you so far when it comes to running a photography business. If you really want a successful photography career, you’re going to need to become a great business person first. The end of the year is just around the corner; what a perfect time to gather great resolutions in order to take your photography business to the next level!
Find Your Audience | Top Photography Business Secrets
There’s nothing worse than hating your job. Professional photography requires hard work and long hours on the clock (and on one’s feet), so only the dedicated photographers actually succeed at running successful photography businesses without burning out — and sometimes even they fail. The very first thing you have to determine when starting your business is to figure out who you want your clients to be. Do you want to sell stock photos to advertisers? Photograph newborn portraits for parents? Choosing the right audience will certainly help you stay dedicated and motivated even during rough patches.
Know How To Shoot | Top Photography Business Secrets
Successful professional photographers know their equipment in and out and know how to shoot in every lighting situation they might have on a shoot — but it’s much more than just about the equipment and lighting. A skilled photographer can effortlessly select good foregrounds and backgrounds for stunning composition and can even predict situations and vital moments before they happen so as to catch them with the camera. Professional photographers take a range of training paths, but there are two main ways they get valuable experience. Some hone their skills through being an assistant to an experienced photographer, while others learn the trade through college courses or other classes.
Get Insured | Top Photography Business Secrets
Insuring your equipment and property is obvious here, but getting general liability insurance, which protects you from liability if you bump into an expensive vase while shooting a wedding, or if a kid trips over your camera bag and breaks his arm, is just as vital. If you absolutely cannot afford a backup body and lens, at least make some good photo buddies that could rush you some extra gear in a case of an emergency.
Referrals Are Essential | Top Photography Business Secrets
After that, reaching your target audience is incredibly vital. The best way to reach your potential clients is by way of referrals. Never underestimate the power of using your past, successful referrals to create a series of testimonials that acts as a continual marketing machine. People are way more likely to trust the recommendation of a friend than an ad in a magazine. You have to be working hard to get referrals.
Have A Compelling Website | Top Photography Business Secrets
Having a fast, HTML-based website with a handful of solid images will work wonders for your business. In your portfolio and homepage slider, make sure to feature only your best work. Slow winter months are a great opportunity to create interesting content for your blog: educate your current and future clients with “what to wear” posts or print size comparisons, publish testimonials of happy clients, or blog your favorite photos from last year to show how awesome you and your skills are!
Turn It Into A Brand | Top Photography Business Secrets
Nothing will make your business more successful more quickly than building it into a brand — and we mean nothing! Having a catchy name and fancy logo are great, but the details become less important in the grand scheme of things. The most effective way to build your brand and help it grow is to offer great service, consistently instill quality in everything you do, and have stellar customer service.
Network Like There’s No Tomorrow | Top Photography Business Secrets
What’s better than networking when you want to gain new business relationships? Look into professional organizations in your area. Build connections in your community. Find out who your potential clients are and introduce yourself. When you network, you meet people who don’t know what you’re about. This gives you the golden opportunity to show them your portfolio and work, thereby potentially snagging new clients who are in need of photography services.