Top Photography Industry Secrets | How To Start A Photography Business Without Losing Your Passion (Or Your Mind!)
Top Photography Industry Secrets | Photography is an industry that has been going through some major changes in the past few years – not only has the equipment become more affordable than ever, but it’s also becoming increasingly user-friendly, and it’s no surprise that so many people decide to give it a go, either as a hobby, or a career choice. Not to mention it’s also one of the most creative outlets, and customers aren’t losing the interest for the services of professional photographers. These, and many other things are the perfect reasons to start a photography business.
However, we’ve all seen many photographers try to make the switch and turn pro, only to end up closing down their ventures after a few months of struggling to make ends meet. The truth of the matter is that running a photography business is quite different from being a hobbyist, and turning your passion for photography into a solid source of profits can be a challenging task. What many realize only when they’re up to their elbows is that taking great photos will only take you so far – in order to turn your business into a success story, you need to be a great business person, something that involves tackling countless things not related to photography at all, which can feel overwhelming at times. So, to help you not only survive, but thrive in the photography industry, we put together a list of some of the most effective business tips you need to know about!
Those Who Fail To Plan, Plan To Fail | Top Photography Industry Secrets
Every successful business owner will tell you one thing – in order to achieve success in pretty much any industry, you’ll need to write a solid business plan! Think about it – how are you supposed to accomplish your goals if you don’t take the time to clearly define them before diving in head first? Once you sort out things like goals, strategies, and finances, you’ll have a much easier job of running your business. Your business plan will serve as a road map, and most of the process will be pretty much automated, allowing you to focus on what truly matters: photography!
Market Or Perish! | Top Photography Industry Secrets
You may think it might sound a bit too dramatic, but your ability to promote the services and products you’re offering will be the critical difference between success and failure. Even being the world’s most talented photographer won’t do you much good unless potential clients are aware of you and your photography business. However, keep in mind that the world of marketing has completely changed and what worked only a few years ago might be completely useless today. The good news, however, is that you start marketing your business regardless of your budget, so forget about your excuses and read on to find out what you can do to spread the word about your services!
Social Media Is No Longer Optional | Top Photography Industry Secrets
If you think that social media is something reserved for high-school and college students, you’re missing one of the most powerful business opportunities of our time! Some of the most iconic brands are using the power of social media to maintain and grow their client base. The great news is that once you set everything up, you will need only 15-30 minutes a day to maintain a strong presence, get the word out there, and book new clients.
However, many new photographers make the same mistake – they jump onto too many social networks and spread themselves too thin! What you’ll want to do instead is take some time to figure out which networks are most popular among your target audiences, set up account on 2-4 networks and get on their radar. Join the ongoing conversation and engage your potential clients: share tips and tricks, talk about funny situations behind the camera, and share bits about yourself. No one checks Facebook to read generic sales messages, so keep those to a minimum. By sharing interesting and informative content, you’ll build a reputation of a reliable expert and an industry leader, and when a potential clients wants to hire a photographer, you’ll be the first one to pop into their minds.
Invest In The Right Equipment | Top Photography Industry Secrets
If you took the time to write a business plan before doing anything else, you’ve already have an ideal client in mind, as well as an area of specialization. This will make getting the right equipment that much easier – after all, the equipment you’ll use for high-school senior portraits will be a lot different from the equipment you’ll use if you were trying to book more high-end fashion editorials. Keep in mind, though, that you will also want to get the backup equipment. Even the brand new equipment fails, and the last thing you need is having your main and only camera dying on you in the middle of a shoot.
Don’t blow your entire budget on your primary and backup equipment, though. Remember, you’re a professional photographer, and you can’t really send the photos to your clients without editing them first. This means you’ll need a powerful computer, as well as some editing software. While being a hobbyist allowed you to edit only a few shots for your portfolio, you will need to touch up dozens if not even hundreds of photos for your clients, and having a powerful computer will speed things up much more than you may think!