Top Photography Logo Advice | The Photographer’s Guide To An Eye-Catching Logo Design
Top Photography Logo Advice | Designing a logo is a great opportunity to get your creative juices flowing and unleash your inner artist. This is especially true if you’re a photographer! Being a part of a visual industry, it shouldn’t come as a surprise that photography logos are under more scrutiny than any other type of logos out there. Yet, you’d be amazed just how many photographers decide to cut corners when it comes to their logos, or even don’t get one at all, thinking that their work is the best representation of their brands!
Yes, your work is the truest, most accurate representation of your unique style and creative vision, but there’s a catch – your work isn’t the first contact a potential client will have with your business. They’re more likely to see your logo long before viewing your portfolio, which means they’ll already have formed some impression of your business before getting a chance to check out your actual work. And if you fail to leave the right impression, they might not even bother checking out your portfolio. So, what can you do about it? As it turns out, you can do a lot, actually!
Sketch It Out! | Top Photography Logo Advice
The first few ideas you’ll have will be the most generic ideas, and they’ve all already been done, so you’ll want to skip those. Think of it as a warm-up for your creativity, and get ready to do some sketching. The idea is to fill out a couple of pages with rough sketches before even touching your computer mouse and firing up Photoshop or Illustrator. When you run out of ideas, narrow down your selection to only the best drafts and start tweaking them. This will allow you to focus on the design, rather than get distracted by trying out special effects and various color schemes.
Work In Black And White | Top Photography Logo Advice
Color is a designer’s best friend: it can spice up even a dull design, grab the attention, and even convey a message without using actual words. However, each time we design a logo for a client, we make sure we leave the color for last, as it can get quite distracting if you start playing around with different colors too soon. Remember, you’ll use your logo on a myriad of materials and on different platforms, some of which have considerable restriction. Will your 8-color logo look good in gray scale? What about a single color?
Once you’re 100% happy with the design in black, you can start adding color. However, you’ll want to limit your selection to 2-3 colors max, as too many colors can be quite overwhelming to look at. Also, try and avoid gradients and use solid colors, as they’re much easier to use. And lastly, you’ll definitely want to do your research before making your final decision. Remember, every color has a different meaning, and it can vary from one part of the world to another, so make sure you’re not conveying a wrong message because of a poor color decision.
Versatility Is Crucial | Top Photography Logo Advice
Making sure your logo works just as well even when the color is removed is the first step to ensuring perfect versatility, but it’s far from being the only one. We usually advise our clients to keep the design as simple as possible. Sure,a complex logo might look absolutely stunning on your computer screen, but when the time comes to scale down the logo to fit a business card or a USB drive, all the fine details will either mush together, turning your logo into an unrecognizable smudge, or completely disappear, changing the look and feel of your logo.
If you decided to work on your own logo, than there’s another thing you’ll want to keep in mind that pretty much every professional designer is aware of – the file format. Unlike raster files (Such as your good ol’ JPEG files!) which are made up of pixels, vector files are constructed using mathematical formulas rather than individual pixels. This means you can scale them to pretty much any size without affecting quality, whereas the raster files will become blurry or pixelated after a certain point, so make sure you’re creating a vector file if you want to ensure perfect versatility.
Be Unique! | Top Photography Logo Advice
Your logo will be the face of your business, so it’s only natural you want it to stand out from the crowd. This, however, can only happen if it’s different than anything already out there. This is why it’s absolutely crucial that you don’t copy, imitate, or even parody other logos. Instead, take a look at what’s already out there and find an opening for something new. Needless to say, you’ll want to stay away from cheap logo templates that cost less than a cup of coffee.
These templates are mostly designed by amateurs or complete beginners, which means they have all the telltale signs of cheap design. However, that’s not the only disadvantage. Don’t get us wrong here, we have nothing against templates. There are decent templates out there, but even if you’re lucky enough to stumble upon a good one, chances are it’s already being used by many other business, some even in your area. How is your logo supposed to stand out from the crowd if it looks just like many other logos out there?