Top Photography Logo Designs | What Makes A Good Photography Logo? Principles Of The Logo Design Masters
Top Photography Logo Designs | Photography is an incredibly competitive business, and there are many photographers out there with comparable levels of work. This is when branding comes into play to help give you the advantage over your competition. More examples of logo design are out there than ever before, and with that comes the challenge of standing out. How do you design something original that is different in a sea of identities?
Having the right logo design is an essential part of your branding strategy if you want to be taken seriously as a creative professional photographer. You have to make a strong statement and leave a mark about you and your portfolio with your simple photography logo. Designing logos is just like any other type of design work, to be professional you’ll have to pay attention to details. Even the best idea can be ruined by not thinking about simple things, and the following tips will help you to keep your design safe.
Use Your Name | Top Photography Logo Designs
While there are some abstract logos, like the Chevron V’s or the Nike swoosh, that are instantly recognizable, that’s because they’ve been around forever. Unless you want to spend money to add ornamental artwork to your design, create a logo that people can read. Find a font that is original, a font that makes your brand appear unique and that stands out from the rest for all the right reasons. Avoid at all cost any fonts that come across as gimmicky. That’s not to say a logo can’t have an image and text. Later on, once your photography business gains recognition, the text can be left out.
Versatility Is Crucial | Top Photography Logo Designs
It’s extremely important that Logos are designed with versatility in mind. As the main element of a business identity, the logo acts as the cornerstone of the visual brand. Your logo is your company’s brand, so why would you invest all of the time and energy necessary to boost the recognizability of that logo if you aren’t going to use it on everything? This means it must be reproducible using a huge variety of formats and processes while preserving the integrity of the logo as it is used. It should ideally work just as well on a small object such as a golf ball as it would do much larger, from commercially printed posters upwards.
Find The Right Colors | Top Photography Logo Designs
Take the time to pick the right colors — they play a big role in the way your brand is perceived. For example, blue conveys authority, dependability, and responsibility. This is why blue is so often found in life insurance and investment company branding. Sticking with two basic colors will also keep printing costs low. From business cards to your brochures, you’ll print your logo on a lot of things. The more colors in the logo, the more expensive it is to print.
Make Sure It Works Well In Black And White | Top Photography Logo Designs
A simple trick to do this is to design your logo in black and white before adding any color. This way choices are made judging by the shapes and you are not distracted by anything else. It makes it much easier to know that your logo will work well in shades of grey afterwards. By leaving color to the end of the process, you focus on the idea. No amount of gradient or color can save a badly designed mark.
Understanding Your Brand, Understand Your Logo | Top Photography Logo Designs
Your logo is an introduction to your brand and products. One thing to keep in mind is that your logo and brand must be designed to appeal to a particular audience. Designing a logo design isn’t just about creating a pretty visual. What you’re doing, or taking part in, is building a brand and communicating a position. Write down what your brand is about, who your typical client is and what kind of aesthetics and imagery your ideal client would be drawn to.
Leave Trends To The Fashion Industry | Top Photography Logo Designs
Trends come and go, and when you’re talking about changing a pair of jeans, or buying a new shirt, that’s alright, but where your brand identity is concerned, longevity is crucial. A well-designed logo should be timeless, and this can be accomplished by ignoring the latest design tricks and gimmicks. Paying attention to current logo design trends doesn’t mean slavishly following them. Don’t follow the pack. Stand out.