Top Photography Logo Tips | The Photographer’s Guide To The Art Of Logo Design (And 3 Stunning Examples To Inspire You!)
Top Photography Logo Tips | Designing a photography logo can be a really interesting experience. You’re a part of a creative industry, so it shouldn’t come as a surprise that you might have a few ideas floating around. However, this can also be a hindrance to the entire design process, as overly zealous creatives can get carried away, focusing on the creative aspects and overlooking the importance of the usability aspects. So, how can you make sure you end up with a logo that works?
Picture perfect logos don’t just happen! You can’t grab a piece of paper and a pen during commercial break while watching your favorite TV show, draw a random shape, write the name of your business and call it a day. In order to be effective, logo design requires plenty of business insight, planning, even some research, and just a pinch of creativity. If you’re about to design your very first logo and you’re wondering how to go about it, or you already have a logo and you’re curious how yours stacks up, we put together a list of the most important logo design tips. Grab a margarita, kick back, relax, and read on!
Know Your Goal | Top Photography Logo Tips
A logo is a small graphic that will represent your business, whether you’re using it online, in print, as a watermark, or even on a roadside billboard. However, when done right, a logo can do much more than just that – it can convey the nature of your brand, grab the attention of your target audience, and help you communicate a particular message. So, how do you create something that conveys the personality of your business and is versatile enough to work across any platform and material? Let’s find out!
Reinforce Your Brand | Top Photography Logo Tips
Before you sit down and start sketching your logo, you need to decide exactly what it is that you’re trying to communicate to your audience. Choose 5-6 words that describe the style of your photography – is it fun, edgy or classic, couture, polished, romantic, modern or vintage, stylish or hyper-realistic? All these, as well as many other characteristics can and should be communicated with your logo. This will be the essence of your brand, so take as much time as you need to make sure you get it right.
Once you define your message, you can start looking for ways to communicate it. Everything counts, so pay attention to even the smallest details. From the angles and shapes, to the color scheme and the fonts you use, every element will affect your message. Remember, each color has a different meaning, so you’ll want to make sure you do your research, unless you want to end up communicating a wrong message with a simple brush stroke. Different colors will appeal to different demographics as well, and the meanings might vary depending on the area!
Less Is More | Top Photography Logo Tips
One of the most important things all effective photography logos have in common is simplicity. You might be tempted to spice the design up and make it stand out from the crowd by adding unnecessary elements. While this might look perfectly fine on your computer screen, keep in mind that you will need to be able to scale your logo to any size without affecting the usability. For example, an overly complex logo might turn into an unrecognizable smudge when scaled down to fit a business card.
Not only are complex logos difficult to use, but they’re actually quite a challenge to remember – and the last thing you want is to have a potential client sitting there and trying to figure out what the logo is supposed to represent. The goal is effortless memorability, so when a potential client sees your logo, even for half a second, they instantly think of your business. By adding unnecessary elements, you’re giving potential clients more to remember, which will definitely affect your chances of standing out.
Ensure Usability | Top Photography Logo Tips
Yes, a simple design will allow you to use your logo in practically any size, from your business card to a roadside billboard. However, there are other things you can do to ensure versatility and total usability. For example, even the files you use can affect how useful your logo is. This is why we use vectors whenever we design a logo for a client. Unlike raster images, vectors will allow you to scale your logo to any size without affecting the quality, whereas raster images will start breaking into pixels after a certain point.
If you decide to use color in your logo, that’s another factor determining how versatile your logo is. Remember that your logo will be used in myriad of ways, platforms, and materials, some of which will have serious restrictions, and your logo needs to be able to adapt to any and every one of them. If you rely on color to communicate a particular message, you will need to figure out a way to convey the same message when the color is removed. Think copying or faxing documents to your clients, or even using your logo in a single color as a watermark.
Don’t Change | Top Photography Logo Tips
Change isn’t necessarily a bad thing, especially if you’re just starting out. However, once you design a logo for your business, you will want to try and avoid changing it too often. Sure, small tweaks here and there will be fine, but a complete overhaul can do more damage than good. After all, the longer you use a logo, the more people will come to know and love it, so choose a classic, timeless design, instead of an overly trendy logo.