Top Photography Marketing Advice | The Golden Rules Of Marketing To The Next Generation
Top Photography Marketing Advice | If you enjoy taking pictures, you might be able to turn your affection for the art of photography into a thriving business. Starting your own photography business is a great way to profit from your hobby, but it can be difficult to create some buzz around the services you’re providing. Marketing your photography business is one of the most challenging things you will do on your way to success. If you are just getting started in the industry, it can be frustrating because it feels like you can’t get your message in front of the right people.
Maybe you’ve been thinking about taking your photography business to the next level and getting more clients through the door. Or maybe you’ve just exhausted all your best ideas. Strapped for cash and looking for ways to create some buzz about your photography? No problem. Marketing doesn’t have to break your budget if you are willing to put in some extra time. Some of these may take some time to build up steam, but here are some of our favorite marketing ideas that work like crazy.
Get Active On Social Networks | Top Photography Marketing Advice
When you blog the pictures from your client’s session, take a moment to share them on Facebook, Twitter or any other social media outlets that your target audience use. They’ll share the post with their friends and you’ll get traffic as they point people your way. However, sharing content is not enough if you’re hoping for an effective social media marketing, even if the content is absolutely brilliant. Don’t forget about the word “social” and pay attention to what your friends, fans, and followers are sharing. Constant engagement can be somewhat time-consuming, but it’s essential to engage at least to a point if you want your social media marketing to actually be effective.
Face-To-Face Networking Is Not Dead Either | Top Photography Marketing Advice
Attend local arts and crafts shows to showcase your work. Small arts and crafts shows generally don’t cost too much to attend, and they are a great opportunity for showcasing the work of local photographers and artists. Be sure to have a plan of what you would like to achieve (for example, meet two new clients, etc.) go prepared to chat up lots of new people and finally, have a plan for follow up. It’s those follow up get-togethers for coffee that can lead to new business.
Don’t Forget The Testimonials | Top Photography Marketing Advice
Consider offering your clients one free 16×20″ print (only costs you a few dollars) if they will write up a quick testimonial of their experience with you so you can post it on the blog and then have them share that post with their Facebook friends. When a friend receives a testimonial like this, you are very likely to get their business if they are considering hiring a photographer. However, to get testimonials that are effective and not just an unoriginal phrase like “They were, like, really awesome,” send out a questionnaire with leading questions in it. Come up with a list of questions to ask your clients every time they work with you, and you’ll be able to infuse your marketing pieces with extra effectiveness.
Blog Regularly | Top Photography Marketing Advice
Having fresh content on your website is one of the most effective ways of letting Google know that your website active (which will ensure better rankings) and you’ll let your clients know that you are keeping busy. Create a list of 5 blog post ideas that would appeal to your target audience, schedule time into your calendar now to write and publish these posts. Educate your existing and potential clients with “what to wear” posts or print size comparisons, publish testimonials of happy clients, or blog your favorite images from last year to show how awesome you are!
People Love Free Stuff | Top Photography Marketing Advice
Contests are a great way to do build buzz and build excitement for your brand, and you can do it even on Facebook. You’ll want to put together a plan that encouraging sharing so your message can be spread to new potential clients, and therefore build your base. Ideally, you want followers to share your message with their friends in order to gain as much exposure as possible. Do an outstanding job for the winner of the contest; this will help you get word-of-mouth advertising.