Top Photography Marketing Hacks | Boost Your Business This Spring With These Budget-Friendly Marketing Tips For Photographers!
Top Photography Marketing Hacks | It seems as if booking new clients is a constant struggle for most photographers, experienced pros and absolute beginners alike. If you’re just starting out, though, it might feel even more challenging, because the startup budgets are notorious for being tight, and the numbers of photographers competing for the same potential clients in the same area keeps getting bigger each day. However, just because there are other photographers in your area, it doesn’t mean you should give up on your dream of turning pro!
The good news is that marketing doesn’t have to be expensive, overwhelming, or even time-consuming. It’s all about finding a creative and effective strategy that will help you achieve your business goals without breaking your budget. Keep in mind, though, that the marketing industry, like every other industry, keeps changing and evolving, and so do the marketing tactics, so you’ll want to stay up to date with the latest changes and keep an eye on the results of each tactic. What worked 10, 5, or even just 2 years ago might be absolutely useless today, so don’t be afraid to tweak your marketing efforts every now and then. Let’s see what are some of today’s most effective marketing strategies for growing a photography business!
Take Care Of Your Clients | Top Photography Marketing Hacks
Photographers rely heavily on the word of mouth marketing, so make sure you show your appreciation by rewarding referrals. The goal is to find something that won’t cost you too much, but has high perceived value – think a couple of free prints, for example, or a discount on the next purchase. Sure, there will be clients that will sing you praises without a reward, but to get the most out of word of mouth marketing, you’ll want to offer an incentive!
It’s not only your clients who appreciate free stuff – you should also consider other business owners as well! Think about it – how many times has one of your clients asked you to recommend a business? To get other business owners to send their clients your way, the trick is to approach the ones that are targeting the same audience as you, but are providing non-competing services. For example, if your specialty is wedding photography, come a bit earlier to the venue and take some professional shots of the venue itself. After the wedding, send them to the owner and let them know how much you appreciate referrals. It’s a win-win situation: they’ll get free shots of their venue, and you might end up booking a new client.
Focus On Your Social Media Presence | Top Photography Marketing Hacks
If you think that social media is reserved for high-school students to browse on breaks, you’re up for a rude awakening! Even the world’s biggest brands are harnessing the power of social media, and your photography business should definitely not be an exception! Considering the staggering amounts of time we all spend browsing various social feeds, it’s not just every procrastinator’s dream come true (Guilty as charged!), but it’s also one of the most effective marketing tools! Just don’t mistake it for a place to dump generic sales messages, though!
It’s called social media for a reason. You’ll want to find out where your ideal client spends most of their time and figure out a way to get on their radar. Join the ongoing conversation, share tips and tricks and other informative and entertaining content your target audience might find interesting, and you’ll start building a reputation of a reliable and experienced industry leaders among your potential clients. If you haven’t already, start off with 2-3 networks and begin building a presence there, so you don’t spread yourself too thin. The best part about social media is that it only takes 20-30 minutes a day to maintain your presence once you set everything up, and it doesn’t cost you a dime!
Create Your Own Content | Top Photography Marketing Hacks
Finding interesting and informative content to share can be challenging, especially when you realize that most people share the same content over and over again. This is why most successful photographers out there already perfected their blogging skills. A blog will allow you to create truly unique content that you can share with your friends, fans, and follows, and that they’ll actually want to share with others. Come up with 3-5 topics and set up a blogging schedule. These topics should be industry-related, so consider sharing tips and tricks for better sessions, but also throw in a few personal posts every now and then to allow your potential clients get to know the real you!
A blog isn’t good just for your social media presence – it will boost your search engine rankings. Think about it: if you’re blogging about industry-related topics, your blog will be a great way to use your target keywords in an organic and authentic way on your website. Search engines also rank higher regularly updated websites, which is another benefit of having a blog on your website. Photography websites are notorious for both the lack of text and being updated every 3-6 months, and a blog will solve both these issues instantly.
Do What Works Best For You | Top Photography Marketing Hacks
These tactics we mentioned will not break your budget – they mostly just require some of your time to be effective. However, keep in mind that each photography business is different, so you’ll want to test out a few approaches to see which one works best for your marketing efforts! Don’t be afraid to shake things up a bit; if you see that a marketing tactic doesn’t work for you, but works for other businesses, stop wasting your time and find a tactic with better results.