Top Photography Marketing Ideas | How To Sell In 60 Seconds: Internet Marketing, SEO And Social Media For Photographers
Top Photography Marketing Ideas | Without marketing, even the most talented photographers will never reach success. What good are stunning photographs if no one is looking at them? Marketing may seem scary, but it doesn’t have to be! It’s simply about showing potential clients that what you offer is valuable and interesting. Strapped for cash and looking for ways to create buzz about your business? No problem. Industry marketing terms like “search engine optimization,” “web design,” and “social networks” could sound overwhelming, but a new wave of technology and services are specifically built to help users cut through the web tape, and accomplish measurable results.
Growing a photography business depends on your understanding of business. Yes, talent is important, but it is no guarantee of a successful photography career. Being able to promote your services to attract clients is an absolutely vital part of any business plan. Photography businesses find it easy to interact with target audiences online, and are not considered “spammy”, because they share high-quality content. Every internet user enjoys great imagery, and would gladly share works that they liked via email, or Facebook, so here are a few key tips to reach out to the vast number of potential clients.
Online Portfolio | Top Photography Marketing Ideas
Photographers must have a strong online platform to showcase their work on. Your website is often the very first impression that potential clients have of your business, and can be thought of as your online storefront. Designing an online portfolio is an absolute must for any photographer that thinks seriously about their business. It doesn’t have to be an extensive catalog of all your work over the years. If anything, it has to be a simple website that showcases a balanced selection of your best work. With the addition of your contact details, and links to other websites such as social network profiles, you’ve got yourself a platform which can act as the first port of call for potential clients.
Blog | Top Photography Marketing Ideas
A blog is a powerful way to communicate what you are all about and what you have to offer to your potential clients. Your blog is basically a blank canvas to express creative ideas, share bits about your personal life, educate your visitors, share images, and showcase products. Google likes websites that have fresh content on a regular basis too, and a blog is the best way to achieve that. Blog the photographs you take, blog about things that appeal to your target audience, and feature vendors that cater to similar clients as you. Try to blog at least once a week.
SEO | Top Photography Marketing Ideas
Search engine optimization is not as difficult as it seems. If you have a blog, it’s simple to get started. All you have to do is include keywords in text, tags and images that will help potential client find you. Remember to share new blog posts on Google+. Google is increasingly giving more weight to links posted on Google+ in search engine rankings, so you’ll rank higher if you use Google+ at least a little bit. To take it a step further, name images with keywords, so instead of loading up a file called “3209KL,” rename it to “New Jersey Wedding,” so people searching for images of weddings in New Jersey will find you.
Social Media | Top Photography Marketing Ideas
Still think Facebook is just for your teenage daughter? If so, you could be missing out on one of the best free tools in history of online marketing. The prevalence of social media networks like Facebook and Twitter have changed the way people interact online, and how brands can communicate with their clients. Get active on any and all social media networks, and start talking to photography enthusiasts directly. It’s another powerful way to connect with your existing and potential clients about creative ideas for their sessions, or to express your own creative vision. It only requires about 10-20 minutes per day, and you will start to see your reputation grow.
Email | Top Photography Marketing Ideas
Don’t forget email. It is one of the most effective online marketing channels available. If you are a portrait photographer, your email list is your greatest tool. Yet many photographers completely disregard the value of this data. The beauty of the email list is that these clients already like your work enough to give you their email address. They want to hear about your business and about the products you are offering.