Top Photography Marketing Plan | Want To Book More Gigs? The Photographer’s Guide To Marketing And Self-Promotion
Top Photography Marketing Plan | Every day thousands of new photographers enter the industry and the competition continues to grow, which means that you as a professional photographer have to step up your marketing game. If you are just getting started in the business, it can feel overwhelming because it seems like you can’t get your message in front of your target audience. Marketing doesn’t have to be expensive or exhausting, but it does have to be creative if you want to stand out from the crowd and get clients to choose your business.
A lot of incredibly talented photographers decide to launch a photography business, but only end up struggling to make ends meet. The reason they struggle to make ends meet is that running a photography business takes more than just taking stunning pictures. Here are some of the best ways to help you get started marketing your photography business. Remember, just as with photography, you have to find the marketing strategy that works for you.
Find A Niche | Top Photography Marketing Plan
Your brand will attract the type of client you want – or the ones you don’t want if you’re not being careful. Pick a niche market that you are passionate about, and you’ll soon realize that it does two things. Number one, it will help you find out and stay focused on what you need to do to capture your ideal client’s attention. The second thing it will do is make your marketing a lot more bearable. It’s not the best idea to shoot nature if you hate being outdoors. You’ve got to decide what it is that you are going to target based on what you’re going to enjoy doing, and base your marketing efforts on reaching the right clients.
Build A Powerful Website Portfolio | Top Photography Marketing Plan
Running your photography business comes down to one thing basically: You want and need clients to find you and hire you. The best way to make sure that they find you is by setting up your own photography website. It doesn’t have to be an extensive collection of absolutely every picture you took over the years; if anything, it should be a simple website that showcases a balanced selection of your imagery. With the addition of your contact details and links to other websites such as social network profiles, you’ve got yourself a platform which can act as the first port of call for potential clients.
Blog Regularly | Top Photography Marketing Plan
Having a blog and keeping it updated with teasers from your recent shoots is an absolute must. Remember that when people visit your website, they often go straight to your blog first because that’s the quickest way to get to know you better. Blogging the latest pictures that you’ve taken will give a good impression to potential clients of the type of work that you can do, your skills, and your style. Your blog is basically a blank canvas to convey creative ideas, share bits about your personal life, educate clients, share images and engage with your potential clients. A website is like a brochure, whereas a blog is like an ongoing conversation.
Use Social Networks | Top Photography Marketing Plan
Many photographers have had success with using Instagram as a digital portfolio in place of the old-fashioned printed portfolio! Guess what? You can do the same thing! When you blog the images from your client’s photo session, take a moment to post them on Facebook, Twitter or any other social media network that your ideal clients use. They’ll share the pictures with their friends and you’ll get traffic as they point people your way. For most photographers, Facebook is the most likely place where an ideal client is spending time, while Twitter and Google+ tend to attract more business owners.
Reward Your Existing Clients | Top Photography Marketing Plan
Once you get your first couple of clients, you’ll see that most of your future gigs will come from one source: REFERRALS! Give your existing clients a set of wallets with their order to use as referral cards. Pick your favorite picture from the session, and put your contact information on the back. The clients will enjoy showing the picture around, and you’ll get free marketing. Reward past clients with discounts and referral rewards. Offer a service or product that doesn’t cost too much but has a high perceived value as a referral incentive. This will only help you to establish stronger relationships to bring in more referrals!