Top Photography Marketing Tips | How to Supercharge Your Marketing And Flood Your Photography Website With Free Traffic
Top Photography Marketing Tips | When working professionally as a photographer, taking the images can feel like the easiest part of the job. It’s the business side of things that photographers often find complicated. You’ve got the technical know-how, but what about the business and marketing aspects? Strapped for cash, and looking for ways to create buzz about your photography business? No problem. Photography and online promotion go hand in hand really well, simply because photographers are rarely considered “spammy”, as they produce high-quality content.
Being able to advertise your services to attract potential clients is an absolutely vital part of any business. Small business owners don’t need a big marketing budget to make a big impact on their bottom line. Instead, photographers can take advantage of their creativity in their attempt to get the word out about their business. Remember, just as with photography, you have to find the marketing strategy that fits your style.
Portfolio Website | Top Photography Marketing Tips
It’s critical that you have a website that showcases the best of your work. It doesn’t have to be an extensive catalog of all your work over the years. If anything, it should be a website that showcases a balanced selection of your work in an effective, and simple way. Don’t foget to optimize your website for search engines. Google is the most popular website on the Internet, so why wouldn’t you take advantage of it? Through search engine optimization, you can rank higher on Google, so you can get more visitors to your website.
Blogging | Top Photography Marketing Tips
One of the best marketing techniques for a small business is blogging, and it doesn’t matter what kind of company you are running – you can still have a blog. Maintaining a business blog can help boost your website’s SEO; plus, it can set you apart from the competition and demonstrate your knowledge, and skills. It’s a win-win situation. If you don’t have many shoots, spread out your posts (do a few images one at a time instead of all in one big post) or show some personal work.
Testimonials | Top Photography Marketing Tips
Testimonials are a powerful way to hook new clients. For the most part, previous clients will make recommendations on their own terms, you can still take advantage of the power of personal recommendations by posting a selection of testimonials on your website. You’ll be amazed to find out that only a very small percentage of your clients will not be willing to do this. If a lot of them tells you no, it means that you should be doing a better job making them happy.
Networking | Top Photography Marketing Tips
Nothing leaves a stronger impression than meeting someone in person. Take the time to introduce yourself at exhibit launches, photography events, and meet ups. Some of the people you will meet will be useless, but a small percentage of the people you meet will turn into business relationships, and friendships. Be sure to have a plan of what you would like to achieve (meet two new people, schedule one new shoot, etc.) go prepared to chat up lots of new people, and finally, have a plan for follow up. It’s those follow up get-togethers for coffee that can lead to new business.
Social Networking | Top Photography Marketing Tips
One of the essential elements of marketing is reaching out to people on a level that they use, know, and feel comfortable with and at the moment. The most vastly used examples of this would be Facebook and Twitter. If your small business isn’t using social media, it’s time to start. Social media generates almost double the marketing leads of trade shows, telemarketing or direct mail. Even if you’ve been active in social media circles for a while, it’s a smart idea to check your profiles now and again in order to make sure they’re accurate, and that they convey the message about your business you want them to.
Offer Referral Bonuses | Top Photography Marketing Tips
Word of mouth is one of the most effective things you can have for boosting your business. One way to help encourage that is to reward people for telling their friends about your business and how awesome you are. Look up your current clients on social platforms like LinkedIn, and see who they’re connected with. If you think someone they know can benefit from your product or service, ask for an introduction.