Top Photography Portfolio Websites | How To Build A World-Class Photography Portfolio
Top Photography Portfolio Websites | Is getting a new job on your list of resolutions for 2015? If so, your first step should be to build the modern photographer’s most important self-promotional tool: an online portfolio of your work. For a photographer, an online portfolio website is like a chef’s menu: it is the most effective showcase of professionalism, skill and talent. It can communicate who you are as a photographer, and it’s the first thing a lot of your potential clients are going to see.
A photography portfolio website is all about promoting you. You are a brand, and your name is a brand name. No one is going to know about your photography business unless you get it out there; and if you’re serious about improving your business and getting more clients, then it’s vital that you have a great portfolio website. However, if you are not a pro web designer you may not be sure what the best way to lay out your portfolio website is, or what elements you should include. Here are some top tips to help you along the way.
Be Yourself | Top Photography Portfolio Websites
Don’t mindlessly copy someone else’s portfolio design just because you think it looks good. It’s incredibly important that your portfolio website shows off who you are and what you do: by designing an original website you’ll make sure that it comes to mind when people are searching for your services. Let people see the man or woman behind the camera, or in this case, behind the website. Share your background, where you came from, how many years you’ve been in photography, etc. The more details you give, the better your potential clients can form a bond and build trust with you.
Be Your Best Self | Top Photography Portfolio Websites
Your portfolio website is a mechanism for showcasing your professionalism and talents, so make sure that you show off new projects and skills as soon as they’re ready for the public to see. People will want to see your previous work to determine whether you’re good or not and for general interest, to see what you’ve been up to in the past. Take the time to look at all of your work and carefully choose the right pieces for your portfolio.
Shout About Your Clients | Top Photography Portfolio Websites
Another way of proving your pedigree is to show off your previous clientele. This tells potential new clients that you have been trusted to do important work before and shows you have a track record. Think about it: if you’re not certain of this new designer and see people raving about the quality of the work, then you’re much more likely to take a chance. It not only shows the clients’ recognition on your skills and talent, but also lets the potential clients know what they can expect from both your personality and work ethic. However, make sure to choose the honest testimonials that describe the truth.
Make Yourself Available | Top Photography Portfolio Websites
This is one of the most essential elements of a portfolio website but is often hidden or even neglected. A potential client has browsed your website, is impressed with your portfolio and can see who you are. Now they want to hire you. If your portfolio website doesn’t make it clear how visitors can get in touch with you, they won’t try very hard to find out. Devote space on your homepage to telling people how they can contact you. A well-designed and attention-grabbing contact page, with a nice and simple contact form are a great start.
Create Fresh Content | Top Photography Portfolio Websites
Internet users are used to seeing new content each and every time they visit a website. We’ve grown out of seeing the same old stuff every time we visit. This is the same for your photography portfolio, with a little less emphasis on how often you should be updating. The best portfolios are never static. As you create new and better work, make sure you make additions to showcase your latest projects! Google also loves fresh content, so a great way to boost the search ranking of your portfolio is to keep it up-to-date through a blog. Blog about your area of expertise; show you know what you’re talking about.