Top Photography Startup Tips | How To Turn A Photography Hobby Into A Business And Capitalize On Your Photo Addiction
Top Photography Startup Tips | Photography may be your passion and we can’t blame you for it. However, you’re not the only one. Photography is a popular profession and hobby right now. In the past few years, camera gear has become more affordable and consumer friendly. And, in a fiercely competitive industry, in which anyone can get their hands on a camera and call themselves a professional photographer, your experience, credibility and business skills will be stretched and challenged from the early days.
There is a lot more to running a successful business than just having the skills necessary to take stunning pictures. Many people have had a great idea or an incredible talent, but haven’t been able to capitalize on that talent. Professional photography is highly competitive, so to help you get started, we put together a list of steps any photographer can take to stand out in a saturated market – everything from considerations for launching a portrait versus a wedding photography business, shooting a gig, setting up pricing and other vitally important steps you need to keep in mind when you are just starting out.
Set Business Goals | Top Photography Startup Tips
Launching a photography business begins with the end. Any serious business owner will tell you that you have to organize your thoughts on paper. This detailed document will act as your roadmap, describing what your business is all about and how you can turn it profitable. It breaks down things like cash flow, expenses, ownership, and even competition. By defining your business goals, you will find a clear path to your destination, like breadcrumbs to follow down the road.
Think About The Cash Flow | Top Photography Startup Tips
What is your initial investment going to be? When will your busy/slow periods of the year be? How will you finance those slow periods? How will you finance your business? If you’re just starting out, you need to realize that your business isn’t going to become profitable overnight. So, sit down and determine how much it costs you to stay in business, and then how much you can add to that price without charging a price that is outside the ballpark.
Choose Your Ideal Client | Top Photography Startup Tips
When you’re just starting out, there is little option but to take every gig coming your way, even if you are not so familiar with the subject matter or conditions. You say yes to every client for any budget. Most photographers usually do this until they establish their name and build a solid reputation. However, choosing an ideal client up front provides you with the comfort and confidence to turn away the client who is too far away from you, can’t afford you, or is simply a pain to work with.
Create Your Own Brand | Top Photography Startup Tips
You can’t be everything to everybody, or you’ll fail miserably. To attract your ideal clients, you must carve out a unique brand and style that appeals to your target audience. Start with a name for your photography business. Whether you give it a company name or use your own name, you’ll also need to get a logo designed and then business cards made to pass around. You’re a part of a creative industry and your brand has to show it, so don’t hold back! If you can’t clearly answer what makes you better than any other photographer in your particular niche, then you have not yet established a brand.
Invest In A Killer Website | Top Photography Startup Tips
Once you’ve come up with a name for your photography business, you’ll need a website. There are free website templates out there, but your website is essentially your digital storefront. You want it to be impressive, so it’s best to have a website professionally designed. After all, in order to charge a professional fee for your services, you will need to prove to potential clients that you have the skill and experience required to deliver the results. Professional presentation of your work is critical, and if you are not prepared to throw good money at it, you will never stand out from the crowd.
Start Networking | Top Photography Startup Tips
Promoting your photography business is going to be the vital factor to your success. Look into professional organizations in your area. Build connections in your community. One great tip for professional photographers is to take a few pictures of the wedding location and send it to the venue owner, or take some pictures of the wedding cake and send it to the cake decorator. Making friends with these people by offering them with professional pictures of their work will give them a reason to refer you to their existing clients. Find out who your potential clients are and introduce yourself. At the end of the day, you can be the greatest photographer in the world, but unless people know about you, it won’t do you any good.