Top Photography Web Design Tips | Follow These Simple Web Design Tips And Give Your Photographs The Stage They Deserve
Top Photography Web Design Tips | One of the vitally important things when running a photography business is to have a website that stands out for all the right reasons! If you are not staying on top of design trends and continually working on your portfolio website, you will find yourself behind times and can potentially lose business because of it. Your website is your virtual storefront. Not only is it an effective way to get more clients, but it’s a really affordable marketing tool that you can control completely and find clients outside of the people you already work with.
Web designers are considered artists just as much as photographers and painters. It takes a lot of hard work and creative ingenuity to set up websites that both pop and function properly. A photography website will help show your pictures. A professionally designed photography website, on the other hand, will help sell your services. To help move you forward with your photography business goals and design an appealing website, we’ve compiled a list of our top tips for creating successful photography websites.
Your Website Can Make You Or Break You | Top Photography Web Design Tips
Google tells us that there are almost one million photography websites on the web right now. This is really bad news for you. The good news, however, is that most of these websites are ridiculously bad. Not having a professional website can do you more damage in the long run than you think. How much will it cost you if you lose out on one or two assignments per month for a year, all because your website was either too poorly designed for the potential client to be interested or wasn’t even found in the first place?
Narrow Down Your Choices Of Images | Top Photography Web Design Tips
When visitors visit your website, you only have a few seconds to leave a great first impression, so make it count. Filling entire pages with countless galleries and images won’t get you anywhere. Although you may have a large collection of images you’d like to share with your potential clients, try to limit your selection to the best examples of your work. Too many images in your portfolio can negatively affect the load times, and provide the visitor with too many options. It can make your portfolio feel like it is dragging on and on.
Consider The Order Of Images | Top Photography Web Design Tips
Successful photographers have understood the value of simplicity, of focusing on the essentials and removing the redundant. So even if you have a lot of content on your website, you should try to organize it in a simple way, to not confuse potential clients and tempt them to abandon your portfolio website. If you place your strongest images at either the beginning or end of the portfolio, you will hit the potential client the hardest. We recommend using both ends of the spectrum to get their attention right from the beginning and leave them something to remember at the end of the portfolio.
Simplify Navigation | Top Photography Web Design Tips
Photographers are sometimes too worried about the visual appeal of the portfolio website, often at the expense of usability. 83% of visitors leave a website because it takes too many clicks to get to what they want, which is a huge number! If your website is too hard to navigate, your potential clients will be easily turned off and will produce more negative feelings towards your work. Rethink your navigation, making it as easy and natural as possible to use.
Make Contact Easy | Top Photography Web Design Tips
Omitting or hiding ways for people to reach you is a serious mistake, one that you may not even know you’re making. Think about it, though: If someone stumbles upon your website and wants to talk with you, how would they do it? Whether it’s a contact page, a phone number on every page, or an email address in the footer of your website, finding your contact information should be a breeze for your visitors. If you forget to include your contact information (or hide it several clicks deep), do you really expect your visitors to spend more than a few moments hunting for it before they give up?
Use Responsive Web Design | Top Photography Web Design Tips
With so many people using their phones and tablets to access the Internet, responsive web design is no longer optional. Responsive design means it detects the device and size of the browser window and automatically adapts the size accordingly to show a version that is appropriate for that device. It’s no longer enough to have a dumb-downed version of your website for mobile users, these days responsive design is where you need to be. User experience should be impressive and consistent when your visitors access it on any size desktop, tablet or smartphone.