Top Photography Website Advice | Get Yourself Booked Solid! 5 Secrets Of An Effective Portfolio Website That Works For You
Top Photography Website Advice | Not so long ago, photographers had one way of standing out in a saturated market: carrying around printed portfolios from a meeting to a meeting and hoping to get hired. However, with the introduction of the Internet, you can get your work in front of anyone around the globe. The only thing you need is a website. However, not all photography websites are created equal. After all, long gone are the days when you could set up a website using a generic template and sit around waiting for the phone to start ringing.
You’re marketing to a generation that grew up online and is being constantly bombarded with overwhelming amounts of information both online and offline. This means you need your website to be just as stunning as your work in order to be able to stand out from the crowd and grab your ideal client’s attention. Considering the sheer number of photography websites already out there, this is definitely not a simple challenge – but it can be done. To help you get started on the right track and ensure your website gets you booked solid, we cover some of the most important elements all successful portfolio websites have in common.
Showcase The Best Examples Of Your Work | Top Photography Website Advice
We’re talking about a photography website here, which means there’s only one reason people are going to be visiting it – stunning photography. No one will want to see absolutely every photo you ever took – instead, they want to see the very best examples of your skills, talents, and unique creative vision, so give them just that! Take some time to go through all of your work and pick only the best shots. Another important factor is your target audience – there’s no need to include high-end editorial fashion shots if your target audience are parents looking for a newborn photographer.
Your Work Is The Star Of The Show | Top Photography Website Advice
Minimalism and material design aside, you will want to keep your website simple for a seemingly obvious reason – you want your photos to be the center of attention, and not the design of the website. Yet, you’d be amazed just how many photographers choose to set up complex websites cluttered with unnecessary design elements that only overwhelm the visitor and detract from the impact of the photos being showcased. A simple, elegant design will push your work to the surface where it belongs and allow your potential clients to focus on what matters the most – your portfolio.
Simplify The Navigation | Top Photography Website Advice
In addition to trying to avoid adding unnecessary design elements, you should also focus on keeping your navigation as simple as possible. Out of all the things on your website, this is the last one you want to get creative with. People are used to seeing the navigation bar with link to the most important pages at the top of each page, and even though you might think switching things up a bit here might make your website stand out, it could do more damage than good. Just like with the overall look and feel of your website, you want your visitors to focus on your work, and by keeping your navigation simple, you’ll allow them to admire the photos instead of trying to figure out how to get from one page to another.
Contact Information Can Make Or Break Conversions | Top Photography Website Advice
The primary goal of your website might be to showcase your work, sure, but there are other goals you probably have in mind – one of the more important ones being growing your client base. To get the most out of your website, you need to make converting from a visitor to a paying client effortless. Think about it – a potential client has stumbled upon your website, viewed your work and now wants to hire you. How easy is it going to be? You want to make contacting you seamless, so include your phone number and an email address you check most frequently in the footer or the header of each page so the visitors can access them the moment they decide to pick up the phone and book a session.
Of course, you’ll also want to set up a separate contact page with any other additional contact details your potential clients might find useful. Remember, not everyone feels comfortable using the phone, so include the links to your social media profiles, as well as a contact form that will allow the visitors to reach out to you without having to copy your email address, open their mail app, paste your email address and write the email. A contact form means they can contact you without abandoning your website, which will increase your chances of getting hired.
Set Up A Blog | Top Photography Website Advice
If you haven’t already, you’ll want to set up a blogging schedule and get blogging right away. The benefits of a regularly updated blog are practically endless – it will boost your search engine ranking and give you unique content you can share on social media. Blog about industry-related things such as tips and tricks for better sessions, your recent sessions, and from time to time, share a personal post or two. This will allow your potential clients to get to know you better, which might also improve your chances of booking a session.