Top Photography Website Designs | 5 Steps To Creating An Effective Photography Website That Visitors Love

Top Photography Website Designs | 5 Steps To Creating A...

Top Photography Website Designs | As the saying goes, your first impression is often your last. That’s why creating an outstanding photography website should be one of your top priorities. However, building a showcase of photographs is not a simple task and most of the time the photographers have basic or no knowledge of design at all. Moreover, building such a portfolio in which the images are the center of attention can sometimes be a difficult task and even the more experienced designers might fail at coming up with a good layout.

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Think of your homepage as the entry point to your entire website; it has to grab your visitors and get them to click through to the other pages where they can either buy your images or contact you for a job. Want to make sure that your potential clients exit your website almost immediately after getting there? Make it difficult for them to find what it is they are searching for. Want to get people to stay on your website longer and click on or buy stuff? Follow these simple photography website design tips.

Think Of Your Audience | Top Photography Website Designs

Defining and understanding your target audience is vital in growing your business and building your website. The images on your homepage should be a direct reflection of the kind of work you want to get. Think of a wedding photographer’s portfolio: usually white, elegant, and easy to use. This is suited towards the target demographic of a wedding photographer: typically younger couples (sometimes females are in charge of certain decisions) with dreams of the perfect wedding. If you’re a high-fashion photographer who sometimes takes wedding gigs, you shouldn’t have images of the bride and groom on your homepage. Make sure your website appeals to your target audience, and doesn’t confuse them.

Top Photography Website Designs | 5 Steps To Creating A...

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Make The Images Stand Out | Top Photography Website Designs

When we say this, we mean maintaining a high contrast between the images and the background; and we generally recommend having black as background, because there is most of the time more contrast than when viewing images on white background. If you do any type of sports, commercial, HDR, nature or portrait photography, try viewing your images on black and then on white background and see which one looks better to you. Whether you’re selling prints or licenses, or looking to get hired, strong and prominently displayed images should convince clients to dig deeper or contact you.

Consider The Quality | Top Photography Website Designs

Some photographers are afraid to upload high quality images to their portfolio because they think it increases the chances of unauthorized usage. Forget about this! When people visit a photography portfolio or even a showcase, they want to be able to see the images in full size if they click on them – and they better be huge. You potential clients want the images to look good and fit their screen. Use only a few of your best quality images and make sure that they’re shown on your website with an height or width of at least 800px. If you’re worried about copyright, use a watermark.

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Top Photography Website Designs | 5 Steps To Creating A...

Make Your Contact Info Easy To Find | Top Photography Website Designs

It sounds obvious, but prominent contact information is key to boosting sales, and is something that many photographers overlook. You should have your info included in an easy-to-find place on your website – whether that’s a standard contact form or your direct email. You can put whatever you want for your contact information, just make sure that whatever you do put, is correct. A simple phone number will do, although if a potential client isn’t fond of the telephone, it may be better if they knew your email address as well.

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Update With Fresh Content | Top Photography Website Designs

New content is what keeps visitors returning to your website, and depending on your business, repeat visitors might make up a good portion of your sales (whether it’s images or gigs). It’s ideal if you update whenever you have new content. Try not to upload in batches, throwing a handful of photos up every couple months. Instead, try to keep a consistent, yet loose, schedule. On top of that, Google loves fresh content – it keeps the search robots coming back to your site, which makes it more likely to rank in search engine results.

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