Top Portfolio Design Ideas | Not-So-Obvious Gaffes Photographers Make When Setting Up A Website (And How You Can Avoid Them)
Top Portfolio Design Ideas | To a potential client, you as a photographer are oftentimes only as good as your portfolio. They’re checking your work out for the first time, and if you don’t make a good impression, you won’t get their work. In other words, if you are not staying on top of the latest trends and continually working on your portfolio website, you will find yourself behind times and will lose business because of it. Gone are the days when you could set up a website with a dozen of pictures and let it sit idle for a few years.
A portfolio website is an opportunity to showcase a curated selection of your best pictures and let your potential clients know what you can do for them! If done right, your portfolio will give you a huge advantage among a sea of other photographers. You are marketing to the the millennial generation, a generation that has grown up with the internet, smartphones, wearables, and social networks. Does your portfolio have what it takes to grab their attention and leave a memorable impression?
Not Optimizing Your Website For Mobile Devices Can Be Detrimental | Top Portfolio Design Ideas
According to a recent survey by Google, 48% of users said if a website didn’t work well on their smartphone, it made them feel like the company didn’t care about their business. That number will only continue to grow each and every year as more people stop forgiving businesses that don’t offer a fantastic mobile user experience. By using responsive web design when setting up your portfolio, you can achieve an overall greater user satisfaction. Nothing is worse than viewing a website on your iMac, only to have it fail on your iPhone the next morning on your ride to work.
The Portfolio as an Art Piece | Top Portfolio Design Ideas
If you want to be taken seriously as a professional photographer, you cannot simply collect all previous works under one website and call it a portfolio. Potential clients will be judging your skills, talent and style not only by viewing works that appear on the portfolio website, but also by the aesthetics, usability and overall flow of the website itself. Your website is a mechanism for people to discover your work. You don’t want it to be overly flashy or unconventional — that will make the content more challenging to access. Simplicity in the interface and visual design of your website will push your work to the surface, where it belongs.
Making Your Portfolio Easy To Navigate | Top Portfolio Design Ideas
This is pretty forehead-slapping common sense. Still, it’s worth repeating: the best website don’t mean jack squat if it’s hard to navigate. Don’t slow visitors down by getting too creative with the navigation or trying something you’ve never done before. Chances are, it won’t impress them. Instead, set up something simple and elegant. Make the navigation as simple as possible so potential clients can focus on the photography without being confused by trying to figure out how to use the website.
About Page Matters More Than You Think | Top Portfolio Design Ideas
Your About page should introduce your website visitors to your professional biography, list the services you’re providing and shortly describe your vision as a photographer. Don’t be afraid to show your personality. Creating a connection with the reader makes your “About” page more likely to become compelling and effective content. Although the focal point of the page is the text, it still has to be visually interesting, and the text should be brief and clear. 2-3 paragraphs should be enough.
Stay Current | Top Portfolio Design Ideas
Keep in mind that your work doesn’t end with just setting up an impressive portfolio. You’ll also want to regularly update it. The best portfolios are never static. Every so often you have to prune and selectively remove pieces that are no longer representative of your best work. Blogs are another great way to keep fresh content on your website, so your visitors know you are still relevant.
Make It Easy To Contact You | Top Portfolio Design Ideas
What’s the ultimate goal of setting up a portfolio? To get clients – and get paid. If your portfolio website doesn’t make it clear how visitors can get in touch with you, they won’t try very hard to figure out. Dedicate space on your homepage to telling people how they can reach you. The easier you make it for a visitor and a potential client to be able to contact you, the better the chance you’ll end up getting his or her work and get paid.