Top Portfolio Website Advice | Essential Ingredients For A Killer Photography Website
Top Portfolio Website Advice | Setting up a photography website can be one of the most thrilling projects of your career. It’s a great opportunity to let the creative juices flowing, showcase your unique creative vision, and let your potential clients see what amazing things you can do for them. Setting up a photography website is also a necessity – more and more photographers are joining the industry and launching their own brands, which means you need to pull out all the stops if you’re hoping to stand out from the crowd. Needless to say, your website will be a major factor.
Photographers no longer have to carry around heavy portfolio books and hope to get a chance to sit down with a potential client and try to get them to book a session. Nowadays, your work is available to anyone interested, 24/7, pretty much anywhere in the world. This makes your website one of the most powerful business tools. So how come so many photography websites out there are downright awful? Let’s find out together!
Be Unique | Top Portfolio Website Advice
One of the most common mistakes many photographers make is rushing to purchase a generic, cheap template and set up a website. While we don’t have anything against using templates, the results leave a lot to be desired. Not only are these developed mostly by beginners, so they have all the telltale signs of amateur design, but even the decent templates can do more damage than good. If you’re lucky to stumble upon a good template, chances are it’s already being used by countless other business owners, maybe even some photographers in your own niche or area.
You’re a part of an incredibly creative industry, and every aspect of your brand, especially your website, should show that. However, how is a website that looks just like many other websites out there supposed to showcase your creativity? Remember, a potential client is probably doing their research and have quite a few tabs open with different photography websites. You want yours to instantly stand out, not blend in with the other websites, especially since the visitor won’t be paying that much attention until they narrow down their selection to only a few websites. Will yours make the cut?
Simplicity Is Vital | Top Portfolio Website Advice
Simplicity is one of the most important elements of every photography website! This might sound weird, especially after hearing your website needs to be unique if you’re hoping to stand out, but a unique website isn’t a euphemism for a cluttered website. Anyone can keep adding design elements until they’re certain there’s no website like theirs out there. However, the goal is to set up a website that won’t overwhelm your visitors – instead, you need a website that will allow them to focus on your work. Ask yourself – is your website showcasing your skills, or the skills of your developer?
In addition to keeping the design itself simple, you will also need to keep the navigation bar simple. This is one of the places where you’ll want to stick with the standards. Internet users are used to seeing certain things on each website – and a clear navigation bar at the top of each page is one of them, so don’t get too creative. Limit your selection to only the most important links, and you can always tuck away everything else in the sidebar or the footer, as people tend to get paralyzed when facing too many options.
Help Them Take The Next Step | Top Portfolio Website Advice
You’re setting up a website to showcase your photos, sure, but there are other goals you probably have in mind. If you don’t, you should sit and think about what you want your website to do, besides looking pretty. Whether you want to grow your client base or your newsletter subscriber list, you need to tell your visitors what it is that you want them to do next. We’re talking about calls to action – links or text in general telling visitors what to do next, such as “Book Now,” “Contact Me!” and so on. These are usually emphasized so pick a color you’ll use only for calls to action and make sure it stands out against the rest of the page.
Speaking of booking, you’ll also want to include your contact details on your website. You’d be amazed just how many photographers out there set up stunning websites, only to completely leave out their contact details, or bury them several clicks deep. You want the most important details, such as your phone number and the email address you’re checking most frequently on each page, in the footer, for example, so a potential client can access your information the moment they decide to pick up the phone.
Be Accessible | Top Portfolio Website Advice
In addition to keeping the design simple and trimming down your navigation links, there’s another critical factor affecting user experience – we’re talking about responsiveness. Responsive websites will automagically adjust to fit practically any screen size, so you won’t have to set up a different website for every device out there. Think about it – the number of people using mobile devices such as tablets and smartphones to access the Internet is about to surpass the number of desktop users, so setting up a mobile-friendly website should be at the top of your priority list.